EMBA
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I cannot and would not pretend to deny that the top 20 schools in the
world that charge huge amounts of money are not excellent business
schools: they may in fact be well worth it on an ROI basis. Past that I think
the correlation gets very noisy and it becomes very difficult to find any
solid evidence to show that one qualification is worth more than another.
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is designed entirely for people who have had no in large corporations but are going to set out quiring 10/12 years experience at managerial level.
business education, and in fact an undergraduate working in small firms or on projects that will However, it is interesting to note that over time we
in business would not likely be accepted. Those have high impact. have changed the definition of managerial experi-
accepted are drawn from a heterogeneous mix of ence. We used to measure it in a fairly standard
people ranging from engineers and bio-medical We have been completely stunned by the quality old-economy way, that is to say, by the number of
scientists to artists and dancers and people in of the students applying to enter this program and people supervised: we now have a new-economy
cultural industries. their impressive level of enthusiasm and commit- definition, where 10/12 years of experience is still a
ment. Consequently, this program has truly found requirement, but the candidate has either managed
In addition to the above, we are searching for a niche in the market place and has struck a re- significant numbers of people, amounts of money
people whose career objectives I would broadly sponsive chord. We are most happy with it. or ideas. We are finding incredibly large numbers
describe as, bringing about change in a mean- of people whose business is managing an idea or
ingful way. In other words, we are not look- The EMBA is on the opposite end of the spec- knowledge but have absolutely no staff or at least
ing for people who expect to find their niche trum. It’s far more traditional in its positioning, re- minimal staff, e.g. managing or creating software,
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