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For hundreds of years students have traditionally attended class for lectures,
they sit and listen to the professor, take notes and then go home. This is not what
we want for our students.
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To what extent has the healthcare Steering Committee (hSC) industry. This appears to be in stark contrast to the large num-
been instrumental in the development of your healthcare mBA? ber of graduates that are finding it increasingly difficult to sim-
Can you talk to me about the makeup of the aforesaid hSC? First ply walk into positions in other industries. Will this continue?
of all let me make it clear that the Steering Committee, although highly Demographics and the aging baby boomer generation virtually guar-
instrumental in the development of our Healthcare MBA, is in the antee that there is a large group of people requiring more and more
main, an external group of people. It is comprised of a cadre of people healthcare. I would hazard a guess that over the next decade at least
occupying very senior and administrative positions in hospitals, nursing the need for healthcare will continue to escalate.
schools, medical schools etc. Only two members are drawn from Kent
State University. One of these is the Associate Dean of the school of We remain prepared to incorporate any changes into the program, as
nursing and the other is the Associate Dean of the business school. and when necessary, in a timely fashion. We would like to interna-
tionalize our healthcare MBA program and give it a global flavor. To
We relied on the Steering Committee for policy development. We did facilitate this we will bring in speakers from other countries.
hold meetings, but I must emphasize that the members are very busy
executives so, on occasion, it proves expeditious to hold online meetings. Given the plethora of roles available to graduates in everything
There are also times when I meet with members on a one to one basis. from biomedical startups and e-health ventures to consulting
and pharmaceutical R&D, would it be fair to say that the health-
care mBA is the hot ticket right now? I agree. The way we structure
What Graduates Need to Know
our healthcare program is quite unique right now. In our research, we
have identified a small number of schools that offer something simi-
historically, would it be fair to say that healthcare organizations tend lar, but not exactly the same. Our aim is to help busy administrators
to look for clinical experience over business acumen? Certainly, a per- and senior staff broaden or acquire comprehensive business knowl-
son with a clinical background who also has business acumen will always be edge in a healthcare setting, thus equipping them to capitalize on the
more credible within a hospital environment than someone with just busi- plethora of opportunities which abound at the minute.
ness acumen. I think that’s why what we are doing is going to succeed.
imS health, an mBA recruiter, claims to be as eager to take on
The majority of the people that we are attracting to the program - they new mBAs as it was before the recession, which is great news
may be doctors or nurses - already possess some clinical experience. for b-schools and their students. how closely do you work with
However, when they switch to a management role in the hospital, companies like imS health? I am aware of this company and it’s
they require business training in order to credibly perform their job probably one with whom I will be making contact at some future date.
responsibilities. I think that’s what we are experiencing right now. However, there are many other organizations that I have contacted.
As I meet and discuss policy matters with individual committee
Given that healthcare firms are desperate to manage rising costs members they continually put forward names and establishments I
in the current market will business acumen be valued more high- could usefully talk to. This has become my job; developing a network
ly? As mentioned above, the hospitals are encouraging administrative of people who can contribute to make the program even better than
staff to obtain sound business training. The four pillars on which our it already is.
healthcare program is founded fit the bill perfectly.
In addition, they acquire the know-how to digest the financial aspects
The Next Step
of their organization, react to financial statements and make changes
based on their findings. Clearly this is an exciting time for Kent State university. how-
ever, are you at liberty to discuss some of the innovations you
Although healthcare firms are starting to realize the extent to have planned for the coming year? A program like this, by its very
which they need business people running their organizations as nature, is constantly evolving. Primarily we shall be striving to keep
opposed to clinicians, would i be correct in thinking that mBAs abreast of changes affecting healthcare in the real world and incor-
still need some clinical, scientific and/or healthcare systems porate them into the program in a timely manner. As this healthcare
knowledge in order to stand out? In short, yes. Consequently, the program is relatively new, our immediate focus has to be directed to-
way our healthcare program is structured caters for all eventualities. wards doing everything necessary to make sure it works effectively in
a broad geographic area. ■
Graduate Opportunities and the Healthcare Industry
Biography
it seems that healthcare companies cannot find the mBA gradu-
Dr Robert Krampf is the Director of Kent State’s EMBA program.
ates necessary to fill the open positions within the $2.26 trillion
40 | CEO
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