EMBA
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The Global Business
lEADEr
»J. Frank Brown, InSEAD Knowledge
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Success requires diverse teams and In his book, The Global Business Leader: Practical Advice for Success
Brown says real leaders hire teams with
in a Transcultural Marketplace, Brown lists the hallmarks of leadership:
differing skills and backgrounds, give
openness, integrity, humility, a view of the present and the future, an
optimistic outlook, the proper use of authority, and an understanding of
them clear responsibilities, and stay in personal and organisational objectives.
close touch with the team at all levels.
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‘Transcultural’ leaders at the helm of international companies also need to be
sensitive to other cultures and national differences. That means leaders today
Leadership has nothing to do with titles. J. Frank Brown, the Dean of need to be willing to explore and travel. They need to be curious about other
INSEAD, has met a lot of CEOs in his two-and-a-half decades in business people and customs.
and many of them are little more than LINOs – Leaders In Name Only.
“This awareness and willingness to engage and be intellectually curious
“A lot of people talk about leadership and not that many actually do it,” about what’s going on in the rest of the world is an absolutely critical
Brown said in an interview with INSEAD Knowledge. component to being effective in a transcultural environment, and
effectiveness gives you the opportunity to potentially lead,” Brown says.
Brown believes there are seven hallmarks of a great leader. “I think
the most important one is how you communicate and how you listen LINOs aren’t very curious and they tend to surround themselves with
because if you’re going to be a successful leader you’ve got to be a really people who look and think like them. They don’t really want to engage,
aggressive learner,” he said. learn and listen.
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