Renewable energy—role of corporations Renewable energy—role of corporations
Image of photovoltaic encapsulant sheets courtesy DuPont
land where the solar cells will be sold to. Science Can Create Millions of New Jobs” the dynamics of solar PV industry, the
With China’s goal of being a dominant (Business Week, September 7, 2009): “… viable business model continues evolving.
solar panel exporter and end-user, it is Name an industry that can produce 1 Corporations that have carved the
not a surprise that some companies are million new, high-paying jobs over the entrepreneurial business model with laser
driven toward garnering market share over next three years. You can’t, because there sharp focus on its products and customer
immediate profits. In this difficult time, isn’t one. And that’s the problem…. The service shall succeed with flying colors.
the commitment to high quality customer pipeline is dry because the U.S. business
service will go a long way. model is broken. Our growth engine has
run out of a key fuel—basic research….” Dr. Jennie S. Hwang has extensive
Innovation vs. business model There are many examples where experience in global market and
If history is a guide, an industry cannot ingenuous research has unleashed high- international business in her executive
thrive by relying on the government sup- impacting innovations that in turn laid the capacities with both corporate America
port. The private sector, big or small com- groundwork for vibrant new industries, and entrepreneurial businesses. She is
panies, is crucial to the further progress not to mention the phenomenal profits inducted to the WIT International Hall
of the solar industry. To serve the ever- delivered to the engaged corporations. of Fame, elected to the National Academy
changing marketplace, a viable business In this global economic downturn, of Engineering, and named an R&D-Stars-
model cannot spare the commitments to companies are cash strapped, and some to-Watch (Industry Week). Dr. Hwang
on-going research and development. This are in deep financial stress. Is it foolhardy is a member of the U.S. Commerce
reminds me the evolving electronics indus- to call for research and innovation? If Department’s Export Council, and serves
try in 1980s and 1990s. During those two there is any silver lining as the result of on university, civic and Fortune 500
decades, those who were “thoughtful and this economic debacle and thus corporate NYSE company boards. Among others,
strategic” and set sound business strategies tightening, it is the opportunity, forced she has served on National Research
and exercised wise execution have made or planned, in streamlining existing Council’s “Globalization Committee”
handsome profits for their employees and business and investing in high-value growth and “ Forecasting Emerging, Disruptive
shareholders. Understandably, corpora- business. Technologies Committee”. Her education
tions must attend the earnings of the cur- In this regard, the renewable energy includes Ph.D., M.S., M.A., B.S. degrees
rent quarter, yet the outcome of a quarter industry poses immense potential in engineering and sciences, respectively,
two years down the road, which depends to creating new jobs and profits to and Harvard Business School Executive
on what the corporations do or not do in corporations and shareholders. Program. An author of 300+ publications,
the current quarter, comes sooner than it This industry needs the private sectors’ she is also a worldwide speaker on trade,
seems to be that down the road. Clean- wise investment and fervent engagement. technology, business, education, and social
tech and green investment are becoming With the great growth promise, companies issues. Tel: (216) 839-1000; E-mail:
business cliché, yet they do bear profound that are positioned to innovate and can JennieHwang@aol.com.
consequences. speedily deliver the needed products to www.JennieHwang.com
Excerpt from the article entitled: “How the industry will be the sure winners. In
www.globalsolartechnology.com
Global Solar Technology – October/September 2009 – 7
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