CureSearch
National Childhood Cancer Foundation
About CureSearch
Through public education, advocacy and fundraising,
CureSearch exclusively supports the work of the Children’s
CureSearch seeks to conquer childhood cancer fully, sooner Oncology Group.
and for all time. The story of childhood cancer is simple
– we are within reach of a cure. Medical research tells us
Together, we are striving to give each child diagnosed
that with proper funding levels, we can conquer childhood
with cancer a whole lifetime of dreams and milestones to
cancer.
celebrate.
Awareness Campaign
This year, CureSearch launched a multi-faceted public
“One child lost is too many. One child saved...
awareness campaign including TV spots, print ads, airport
can change the world.”
dioramas, billboards and banner ads. The goal of the
campaign is to increase awareness about childhood cancer
This quote came from losing a little girl that
and the work of the Children’s Oncology Group; and, to
was diagnosed the same day as my daughter
raise funds for their research.
Avalon. There are no more personal words
in the world to me. I just wrote emails to
The television campaign kicked off in December with
the Merrill Lynch Shootout in Naples, FL. Our spot aired
Congressmen and told them life with a child
nationally on NBC and the Golf Channel. Since its premiere,
with cancer isn’t about money. It is about lost
the television campaign has been distributed to over
potential. Life with a cancer child is a constant
200 outlets across the U.S. and placement will continue
balancing act between gratitude, hope, and
throughout the year. Our airport print campaign was
terror. Helping us fund research, helps to tip
deployed to coincide with our TV rollout, with an estimate of
those scales toward hope. It is really all we are
nearly 50 million average monthly views.
asking for.
In summer of 2009, our radio spot will be distributed to
650 stations in similar
– Alicia, Avalon’s proud mom!
markets. We will
continue to saturate
our targeted cities in
malls during September
for Childhood Cancer Creating Awareness using
Awareness month.
Social Networking
Supporting the
organization’s “Cancer
Social websites reach an Internet community beyond
is a Big Idea for a Small
CureSearch.org. The popularity of these sites continues to
Child” campaign, a
increase across all age groups. They provide an additional
library of banner ads
forum for awareness and involvement with CureSearch.
was created and are
This year, CureSearch began marketing its Facebook Cause
currently posted on
web page. It is a forum for individuals who have an interest
more than 50 websites.
in helping conquer childhood cancer. Members are urged
The reach, volume, and
to make donations, fund raise amongst their friends, and
consistency of these
recruit new members. It also provides CureSearch with
efforts undoubtedly
the ability to instantly share information and media with
equate to increased
thousands. When new COG research fi ndings are posted
awareness, a major
on CureSearch.org, they are linked on Facebook so that
Image left: Avalon and her dad during
milestone in the journey
donors and fundraisers can see the results of their efforts.
treatment. Image above: Avalon today
with big sister, Ambrosia. to cure childhood
Members also post stories about their experience with
cancer.
childhood cancer.
CureSearch Annual Report 2009
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