5. Respect – Integrity is key because with- risk losing business to someone else who does.
out it you risk your own reputation. You are your I can’t argue that talent will rise above any fancy
own brand advocate and if you behave poorly marketing techniques. However, when you ap-
and disrespectful then this is a reflection of you ply even the most basic marketing principles to
as a person. Respect is the most valuable at- your business then it will at the very least en-
tribute that anyone can gain from others. Yet, it able your customers to find you quicker. First
is the hardest to obtain. The first step on your impressions do count, so remember to invest in
way to gaining it is to respect yourself and oth- yourself.
ers.
7. Credit others – Always credit and refer-
6. Don’t be stingy! – Invest in professional ence your work. There is nothing worse than a
photographs for your portfolio. Invest in a well fake or counterfeit. It is better to be seen as a
developed and informative website. Invest in person who is knowledgeable and respectful of
advertising yourself in publications. Some ser- other people’s work than to be seen as some-
vice providers, such as photographers will ne- one who is a thief!
gotiate service exchanges, i.e. free tuition at a
workshop in exchange for a handful of profes-
sional photos. Just remember that not every-
one wants belly dance classes or free entry to a
show as a means of payment. I do understand
that the salary for a belly dancer isn’t exactly © 2009 NAFOURA Magazine All rights re-
that high, unless you are a celebrity belly dancer. served
Nonetheless, if you don’t make the investment Copying this article is not permitted unless with
to promote yourself as a professional then you written permission by the Chief Editor.
‘‘Arm Wrestling’
© 2009 Suprijono Suharjoto
11
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