1 P N F H S B O B U F & V S P Q F - U E t
T B M F T ! Q P N F V S P Q F D P V L t X X X Q P N F H S B O B U F D P N
1 M F B T F D P O U B D U V T G P S D B U B M P H V F T I P X J O H G V M M S B O H F
NOTEPADS
Giftbooks can convey the feelings,
sentiment, humour or inspirations just like
a card, but with so many more words and
content
a book by its cover. However, Helen Exley Giftbooks
C. F. A. V oysey, 3 x 5 in.
Different retailers like to maintain that they really don’t believe
merchandise giftbooks in different that price is really the main issue
ways, some want to pull all their when someone chooses a giftbook for
giftbooks together on a spinner or a loved one. Does a customer want the
sectional wall shelves, others prefer cheapest giftbook in the marketplace
to mix and match titles into the for their mother or for their
appropriate areas and themes in their daughter or best friend? What matters
display. much more to them is the quality and
Helen Exley offers an impressive thoughtfulness of the gift. Of course,
wooden giftbook centre - a spinner there are undoubtedly price barriers in
that’s free of charge - and holds a gifting at a ‘fi ver’ and a ‘tenner’, and
Charles Rennie Mackintosh,
hundred titles. Taking up a ‘footprint’ this applies to giftbooks too.
4 x 9 in.
of 50cm x 50cm. (20” x 20”). The
opening inventory would be around
William Morris, 5 x 7 in.
400 books, with a stock turn of
three, one could expect to sell about
Ekard Little
™
1200 books per year and generate a Missy
profi t of around £2500.
Ekard's Little Missy range,
Books do have lower margins than designed by Melissa
# O L O U R I N G " O O K S
many gifts (often with a discount of Winterton, is a collection of
0 V S O F X M J O F P G D P M P V S J O H
40% off suggested retail prices) but
soft embroidered gifts aimed
C P P L T X J M M E F M J H I U U I F
when you consider there is no VAT
at young girls. The collection
Z P V O H 1 J D B T T P J O U S B J O J O H
on books, and that 15% of your sale
consists of bookmarks, wrist
& B D I U J U M F P � F S T S F B E Z U P
is not going to Gordon Brown, you’ll
purses, mobile phone pockets,
D P M P V S P V U M J O F T P G X F M M
pencil cases and stick on
make very similar profi t margins on
L O P X O B S U X P S L T
B M P O H
name felts to personalise any
books as with other VATable gifts.
X J U I B C S J F G T U P S Z B C P V U U I F
of these products. Named
In a tough economic climate
G F B U V S F E B S U P S B S U J T U B O E
key rings are also part of this
T N B M M S F Q S P E V D U J P O T P G U I F
everyone wants to look at ‘value’.
collection.
P S J H J O B M X P S L T Tiff any: Stained Glass
Each product is
32 pages; 14 images;
embroidered on to patterned translucent paper
cotton fabrics using very pretty
and sparkly threads.
The characters include
funky fairies, cuddly kitty,
jungle cuties, enchanting
unicorn, ragdoll and teddy and
puppy dog. These items can
be bought separately or as a
matching set.
Tel: 01773 512772
Web:
www.ekard.co.uk
William Morris
48 pages; 22 images
Samurai
48 pages; 22 images
www.greetingstoday.co.uk 37
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