FEATURE / GIFTS FOR CARD SHOPS
Joe Davies
Giftware importers and distributors Joe Davies specialises in serving
the independent retailer and a large and increasing percentage of their
customers are combined card and gifts shops.
Booking
Occasion relevant gifts are the biggest sellers for card shops according
to Joe Davies, which boast the largest range of special occasion and
sentimental gifts in the UK.
Photo frames and albums are particularly popular with birthday and
a profi t
anniversary frames among the perennial bestsellers. The company has
also seen a great increase in demand for sentimental products as people
spend more time at home with friends and family. These products are
Giftbooks can generate good sales
becoming more important as part of a homes decor as with Joe Davies’
Glass and Colour Sentiment Frames pictured and in the highly successful
from a relatively small footprint.
‘Havoc’ range of sentimental decor frames and plaques from the USA.
Here’s how.
Personalisation is also a hot trend as evidenced by the recent success
of Joe Davies’ brand new Havoc ‘Naming Frames’ at the recent Harrogate
Show.
Tel: 0161 975 6300.
iftbooks are often an important line for
Web:
www.joedavies.co.uk
Pretty Framed Sentiments
These bright, cheerful ‘Canvas
G
many card and gift stores. Books make
good gifts because they can be thoughtful,
thought-provoking, they can last a lifetime,
and are affordable. As well as adding colour
Sentiment’ frames from the USA are
and fl air to the retail mix, giftbooks take up very little space and
brand new from Joe Davies. The
so can be a very profi table additional line.
frame’s uplifting designs and warm
A giftbook has natural fi t with greeting cards. In some ways
sentiments have proved a big success
they are more than a card. Giftbooks can convey the feelings,
in the States and are just the ticket to
cheer us up in the UK. They all stand
sentiment, humour or inspirations just like a card, but with so
or hang and are packaged in attractive
many more words and content. A giftbook can be potentially
clear fronted gift boxes for easy
bought instead of a card - increasing the money you take from a
display.
sale, alternatively, in the perfect world it can be bought as well
as a card.
Helen Exley Giftbooks is the UK’s leading specialist
Jewelled Pewter giftbook publisher, with over 400 giftbooks to choose
Bookmarks and Brooches from, covering most gift giving occasions across a broad variety
The best selling range of ‘lucky
of styles and formats. And there is a mix of titles for every
bookmarks’ is now available as
relation or ‘caption’. The mission is to publish ‘books designed
brooches and keyrings and are
to be given as gifts’.
joined by lovely new cat, dog, owl
The Exley heads up a family business, started in 1976 that
and butterfl y designs.
will sell more than 6 million books this year. Customers are
The whole range is available in
assorted colours and is beautifully
supported with sales calls from an employed sales team of seven
packaged in individual velvet lined
people, to help refresh their spinners and displays.
boboxes to make a rxes to makeareeally special, yet inexpensive gift.ally special yet ine
The two foremost specialist wholesalers of gift books are
Little Black Dog and Bookspeed. Little Black Dog has a broad
variety of titles with a particular strength in novelty and humour.
Havoc Naming Frames Bookspeed have an eclectic and more ‘bookish’ selection with
Exclusive to Joe Davies in the UK
strength in depth in health and wellbeing; mind, body and spirit;
the ‘Havoc’ baby-naming frames
heritage; and Scottish interest.
from North America are supplied
The key to selling
with a set of transfers for easy
lots of books is to
personalisation. The baby frames
offer a good variety
are complemented by grandchild,
godparent, christening, wedding
and the secret to
and family frames all with the same
success is to display
unique feature.
them effectively.
No matter what the
cliché says, your
Jupiter Ceramics customers will
The striking ‘Jupiter’ vases and candleholders almost always judge
.co.uk are a brand new addition to Joe Davies’
successful ‘Planet’ collection of ceramics and
wall art. Jupiter shares the same production
technique as Joe Davies’ existing Mars,
Mercury, Saturn and Neptune series with
layers of gold and silver leaf and a secret fi ring
eetingstoday
technique combining for a deep, lustrous fi nish.
gr
The technique has also been used to great
.
effect on Joe Davies’ new wall art panels.
www
36
www.greetingstoday.co.uk
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