licensing news
Gemma unveils Barbie
and Tinker Bell
Peanuts
Licensed greetings publisher, Gemma International, has launched
set for 60th
two new girl’s ranges to celebrate the DVD releases for Barbie and
Tinker Bell.
anniversary
Barbie and The Three Musketeers charts the adventures of
Corinne, a seventeen year-old girl who pursues her dream of A special logo has been
becoming a musketeer. developed to celebrate
Barbie movies have sold over 60 million units since their launch in enduring US comic strip
2001. This latest title will be available on DVD from 28th September. creation, PEANUTS, as it
Gemma’s product range includes ages 3 to 6 badged designs, two reaches its 60th anniversary
non-age cards, a sticker card, female relations and 2-sheet 2-tag in 2010.
giftwrap packs. It was on October 2nd
Disney’s Tinker Bell and The Lost Treasure is the second DVD 1950 that Charles Schulz
release in a series of four planned for the Disney franchise and will debuted the tales of Linus, Lucy, Snoopy,
be released on 16th November. Good Ol’ Charlie Brown and the rest of the
The greetings range features age cards for 5 to 8-year olds, two non-age designs, and female PEANUTS gang. Today, the brand reaches
relations, as well as giftwrap packs. consumers all over the world through the
Marie Guyader, Gemma’s Marketing Manager, said: “We’re very excited about these two new comic strip, television, DVD and digital
DVD releases and expect great sales over Q4.” distribution, books, online and via thousands of consumer
products created by over 1,000 licensees worldwide.
CPLG, which was appointed by United Media in January
US release for Twilight
to manage the rights in the UK, is championing special
anniversary style guidelines, including a ‘Then and Now’
vintage production theme to be rolled out from December
Hallmark US, has revealed a whole range of cards inspired by the Stephenie Meyer saga
2009.
featuring the likenesses of the movie’s stars including Robert Pattinson, Kristen Stewart,
The anniversary is inspiring new products from existing
Taylor Lautner and many more of the vampiric Cullen clan.
PEANUTS licensees who are developing commemorative
The birthday cards will be released into US stores through September, though there’s no
lines, targeting the collector market. For example, Rainbow
news yet on whether the UK can expect to get them any time soon. There are also designs
Designs is currently developing a limited edition range of
for occasions such as Halloween and Valentine’s Day. They each have cool phrases that
products, including a Snoopy Anniversary notebook and mug
take the form of character quotes imbued with birthday talk and vary according to mood.
and a collectable Snoopy made from PU presented in a stylish
The pictures are a mix of those from Twilight and from its upcoming sequel The Twilight
keepsake display box. Commenting on the 60th anniversary
Saga: New Moon and if the cards alone aren’t enough, they will also come with detachable
range, Anthony Temple, Rainbow Designs’ MD says, “the
bookmarks, sheets of stickers and built-in music players playing excerpts from the Twilight
PEANUTS brand fi ts neatly within the Rainbow gift portfolio – it
soundtrack.
is cool and fashion-driven with quirky elements making it ideal
for the teen, college and adult gift market.”
Guthrie takes on Pip the
Cat
Little Star links
Licensing agent, Kirsty Guthrie, from KJG Ltd, has been appointed to represent Over the Moon
up with CBeebies
cat character Pip.
Despite only launching last year Pip is already stocked in over 500 outlets in the UK, Holland Publishing’s character imprint, Little Star Creations, has
including Fenwicks and John Lewis with over 100,000 cards being sold since launch secured two new major license deals with CBeebies hit shows:
“I am delighted to be representing Pip,” says Kirsty. “We will implement a multi -platform Waybuloo and Big and Small.
licensing programme to include licensed product, publishing and interactive. This cat has got a Waybuloo has enjoyed strong ratings success since its premiere
lot of charm and humour and will appeal to adults as well as tweens and children of all ages.” on CBeebies in May 2009 and offers a mix of animation and live action
Pip has also proved a huge hit on online greeting card site
Moonpig.com. to a pre-school audience. Little Star Creations will be producing new
Despite only launching on Moonpig creative play sets launching in 2010, which will include stickers and
in May more than 10,000 cards have other cut-out and pop-out activities.
since been sold, with the most popular Big and Small, featuring the voice of Lenny Henry, has been a
design often featuring in Moonpig’s huge hit with parents and children since
top 20 weekly sales fi gures. “Pip premiering on Cbeebies last October.
.co.uk
has been a very strong addition to Its combination of humour, friendship
our cute sentimental offering,” says and a positive message about seeing
Natalie Edwards, Design Manager at things from other perspectives has been
Moonpig, “we recently promoted the taken into the audience’s heart. Big
range in our July email and Pip has and Small’s magnetic height chart will
had a prime spot on our home page also form a new addition to Little Star
for the last few weeks, which has really Creations’ expanding children’s portfolio.
eetingstoday
boosted sales. Pip defi nitely has the Other magnetic height charts in this
.
gr X-factor and we’re very excited about exciting new range includes Bang on the
adding to and developing the range Door’s Groovy Chick with others to be
further this year!” announced soon.
www
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www.greetingstoday.co.uk
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