in the news
Cardgains charity
challenge 2009
ew events in the greetings out of the saddle only for his rear tyre to
F
industry have attained legendary blow three miles from the end, leaving
status, but the annual Cardgains him to walk the untrustworthy steed to
Charity Challenge is defi nitely the fi nish.
one of them. Thankfully all entrants completed the
Over the years Cardgains has raised a great challenge and made it back to base in a
deal of money for a variety of children’s variety of pieces. With a staggered start,
charities with the help of various luminaries the fi rst people set off at 6.30am and the
of the card industry. The annual challenge last ones over the fi nish line got back on
inspires devotion and provides a lot of fun. the stroke of 5 o’clock.
But it’s no walk in the park. Participants are Currently, the event has raised over
often so thoroughly ‘challenged’ after the £17,500 for Cardgains Charity of the
event they vow: “Never again!” But they Year, Cystic Fibrosis.
return year after year to put themselves To add a fun factor to the event,
through a true test of endurance and everyone adopted a codename, which
willpower was used during the build up and
This year’s event, in aid of the Cystic throughout the event. Interesting names
Fibrosis Trust, along the Leeds to Liverpool varied from Wii Not Fit (Richard Marsden
Canal in the heart of Yorkshire was no and Louise Isherwood from H&H), The
exception. Aptly named the ‘Cardgains- Gaffer (Rod Brown of Wishing Well),
athlon’ due to its tri-sport format, the Canoedler (Nick White of Emap) and
forty-mile route featuring walking, canoeing Cream Crackered (Nathan Hitchcock of
and mountainbiking from Five Rise Locks Second Nature).
in Bingley to Newton Bank, just outside Cardgains members, suppliers and
Gargrave and back again. friends supported the event throughout
The forty entrants and athletes had the day and made sure it operated as
options based around a 16-mile walk, smoothly as possible.
4-mile canoe and 20-mile cycle. Sounds Back at the post-Challenge
simple? It might have been if not for the celebrations, Chris Dyson commented:
uncharacteristically glorious weather (it was “A big thank you must go to everyone
in Yorkshire after all) and the fact that the who supported, sponsored and took
event turned into something of a race for part in the event.”
many of the participants. Proof, if ever it “Forty people safely over forty
was needed, that the greetings card market miles and hopefully raising over
is nothing less than competitive. twenty thousand pounds. It’s a great
For many, the enforced march along achievement for everybody involved and
the canalside at a swift rate proved to be a great way to celebrate our 10th event
the hardest element and a few blisters and in our 20th year!”
screaming hamstrings were in evidence as “And a special ‘well done’ must go
the pace quickened. to all the ‘athletes’ who were with us for
But the canoe element threw up its own the fi rst time. Early indications show it
challenge – not least getting the thing to won’t be their last!”
go in a straight line or even stay upright
as Nathan Hitchcock of Second Nature
You can still get involved
observed as he found himself upsidedown
Readers can easily get involved with the
with his head stuck in the ooze at the
Cardgains Charity Challenge and the
bottom of the canal.
Cystic Fibrosis Trust by stocking and
The mountainbiking too was a trial for
selling the Fantasia Felts card range.
.co.uk
many unused to two-wheeled transport
Contact Nigel Quiney on 01799 520200
with the severely rutted sections of the
for further details.
bank proving a challenge to anyone with an
Making donations is really easy
unseasoned backside. Alison Butterworth of
online by going to: www.justgiving.com/
Nigel Quiney threw her chain twice but that
cardgains and pledging any amount
was nothing compared to Riad Zouheir of
you like in support of the Cystic Fibrosis
Emap whose saddle parted company with
Trust. Donating through Justgiving is
eetingstoday its seatpost just three miles into the 20 mile
quick, easy and totally secure. If you’re
.
gr bike ride!
a UK taxpayer, Justgiving makes sure
Despite being French, Riad stuck to his
25% in Gift Aid, plus a 3% supplement,
guns and biked the remainder of the course
are added to your donation.
www
10 www.greetingstoday.co.uk
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