AF09 handy notebook:Layout 1 15/6/09 14:17 Page 2
Contents
EXHIBITINGATAUTUMNFAIRINTERNATIONAL 1
a71 BenefitsofexhibitingatAutumnFairInternational 1
WHATTODOBEFORETHESHOW 3
a71 Pre-showstep-by-stepguide 4
a71 Makethemostofautumnfair.com 4
a71 Sendusyourproductimages 6
a71 OrderyourFREEcustomerInvitations 6
a71 Fillingoutyourcatalogueentry 6
a71 SignuptoProductTrails 7
a71 Specialoffers 7
a71 PRopportunities 7
a71 Puttingtogetherpresspacks 8
a71 Advertisingandsponsorshipopportunities 9
ADDITIONALOPPORTUNITIES 10
Additionalmarketingsupport 10
SETTINGANDMEASURING SHOWOBJECTIVES 11
Setspecificgoals 11
Pre-showchecklist 14
MeasuringROI 14
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