AF09 handy notebook:Layout 1 15/6/09 14:17 Page 14
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calculator located in the exhibitor zone to measure your
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measure your return on investment you will need
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post show. This will provide a more accu
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s and facilities available onsite.
a71
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mongst your staff (see online sample
a71 Set daily targets — this will incentivise your staff
a71 Listen to your buyers
a71 Ask the right questions
a71
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s — gain as much information as possible in order to follow up
a71 Earn media coverage! Deliver press packs to the Press Office
a71 K
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ct launches, demonstrations and
a71 Check the booth is clean (no food, no litter)
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classify all leads
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he best exhibitors don't just measure the quantity of
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his classification system grades
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attention first:
B: Small
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e to database
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