AF09 handy notebook:Layout 1 15/6/09 14:17 Page 13
M
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: Meet and network with new clients
a71 How many new customers did you meet?
a71 What was their feedback to your products?
a71
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lients to your stand e.g. demonstrations,
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u’ve set your objectives:
Completed?
Complete your creative brief a73
Build your target market a73
Decide on your pre-event mes
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g a73
Create artwork for use on you ite, market material and onsite a73
Chose offers to attract visitors a73
Write your marketing campaign a73
Complete all online forms in the exhibitor manual a73
Send through product images to images@autumnfair.com a73
Fill out the catalogue
a
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form a73
Order customer invit a73
Order exhibitor badges a73
Book accommodation through
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ia
umn Fair International travel centre a73
Prepare stock and promotiona
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Prepare press packs for the press offic a73
Make
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d up and break down a73
Train a73
13 Getting the most out of Autumn Fair International
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