AF09 handy notebook:Layout 1 15/6/09 14:17 Page 12
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Generate qualified leads
a71
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rious short term interest, serious longer
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at you want to capture per lead type? Agree
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c
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s
:
:
Launch and promote a new product
a71 How much coverage in magazines or websites did you gain for the product?
a71 How much press interest was there in the product at the show?
a71 How much general interest was there in the product at the show?
a71
Tip:
H
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c
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Create brand awareness
a71 How much coverage on the company and/or products was gained?
a71
Tip:
H
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w
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to during the event?
pre-show. Put press packs in the press of
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tment and journalists
O
M
b
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j
a
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s
c
u
ti
r
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e
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s
:
:
Build client relationships
a71 What is your client retention rate %?
a71 How many clients came to
in
y
o
in
u
t
r
e
r
s
e
ta
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nvitation?
a71 How successful were you
a71 Have you increased your client yield and order size?
a71
Tip:
H
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’s
a
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e
a
e
d
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s
lie
?
nt than win a new one.
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