AF09 handy notebook:Layout 1 15/6/09 14:17 Page 11
Setting and measuring objectives
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get more out of the show. Ensure you match your objectives to t
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ants you will
Visitor objectives:
a71 Source new products
a71 Find new ideas
a71 Compare products and supplier offerings
a71 Visit existing suppliers
Exhibitor objectives:
a71 Make sales from your stand
a71 Generate qualified leads
a71 Launch and promote a new product
a71 Create brand awareness
a71 Build client relationships
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objectives and how they may be measured are as follows:
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Make sales from your stand
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to new business, repeat business, and completion of an
a71 How many of each category?
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way to motivate both yourself and your
Getting the most out of Autumn Fair International
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