Sportingwales 8

SO WHO ARE REALLY WELSH?

A question much asked by English, and Aussie England players taking a second look at our Test grounds on the circuit. “Swirley Bassey,
fans throughout the ﬁ ve days of Cardiff’s branding, and it’s seems to be the snap to have and Why Why Why Vanilla, became ﬁ rm
inaugural Test match in July….. and a must this year too, anyway it makes us smile”. favorites with the supporters, notes Arnold,
have picture for the London based Tabloids, an and Glamorgan’s idea to offer them up to the
“English team” on a balcony clearly branded to Branding on buildings wasn’t the only Really print and raido press was great idea, TMS
a very Welsh business – so Why? Welsh element this year, as the Really Welsh giving Really Welsh Ice cream a plug live on
team took on the role of ofﬁ cial ice cream radio across the globe, it was fairly surreal!,
Richard Arnold is the Commercial Director of supplier, and plied their newly launched, but then Really Welsh has come a really long
Really Welsh, and they claim to be a close as strangly named ice creams to bemused fans way since they set foot in the Stadium just over
any sponsor to the newly developed Cricket along the main walkways around what has two years ago…”
Stadium in the Capital not least because they quickly become one of the most talked about
live there too, as he explains “we were offered
the chance to get involved with Glamorgan, in
April ’07, when the stands were just concrete
pylons, and the Pavilion was little more than
a drawing. We were looking for an ofﬁ ce &
marketing base in Cardiff, and it was clear
Glamorgan Cricket wanted some different
Welsh brands to get involved right from the
start.
In April ’08 we moved in, and the Pavilion bares
our name – and most importantly we had the
bright idea to get our logo high up above the
players entrance, next to the balcony. There
were a few great pictures taken at the washed
out One Day International last summer, of
Duffydil
Available Exclusively from
Really Welsh
order now at
www.reallywelsh.com
Really Welsh Trading Co.
Really Welsh Pavilion
SWALEC Stadium, Cardiff
CF11 9XR
sportingwales
issue8twothousand&nine
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