CE20_p70_p71_Pure_Ads 10/8/2009 09:42 Page 1
Fashion Pure
One
stop
fashion
destination
Words by Sue Bradley
Pictures by Sarah Standing
been developing their King Street shop to technician, offers everything from full
become a one stop fashion destination sets of acrylic nails to manicures.
store. There is also a children’s
I
NNOVATIVE retailers in A new café with a soft play area, hairdressing salon, soon to be
Stroud are welcoming
increased children’s range, nail bar and enlarged to offer a full service to men
tattoo studio, called Pure Ink are all and women as well.
autumn with their own
included in the mix. Patrick said the recession had
brand of clothing and many
“We are creating an environment presented a tough challenge to
new additions to their fashion
where is everyone is welcome, and clothing shops, although there were
catered for,” said Patrick, who has run signs that customers were now
store.
Pure for 15 years. choosing shops such as his to find key
Patrick and Emma Rollins of Pure have
“We have opened a cafe on the first pieces of quality clothing and to build
been hard at work designing their new
floor, with a huge soft play area for the up strong capsule wardrobes that
ranges for both adults and children.
children. could be mixed and matched and
“The adult range will have the same
“We believe we are the only shop of its dressed up or down.
quality and key looks as a lot of the
kind in Gloucestershire. “This autumn sees a fabulous
expensive designer labels but, because we
“Homemade cakes, crusty bread collection from Miss Sixty, with the
are manufacturing exclusively for Pure,
sandwiches and delicious coffees and cold strongest denim collection on the high
we plan to aim the price points at a much
drinks are available all day. street,” he said.
more affordable place,” explained Patrick.
“It serves so many purposes: you can “They have designer jeans in their
“The new brand will be only available
actually go for lunch, or just coffee in collection starting from £69, which
in limited quantities in our Stroud shop.
Stroud town centre, and not have to when dressed with a pair of high
“Bleached, distressed denims, t-shirts
worry about the children. heels from their footwear range and a
and dresses are the core products in this
“It also means that mums and dads can classic top, this could make the perfect
first season’s launch.
go shopping together, and one of them look for any night out.
“Our own range of trendy clothes for
can be upstairs with the kids, enjoying a “In the day, wear the same jeans
kids will again be at affordable prices and
coffee, while the other shops downstairs. with some flat gladiator sandals from
will be available alongside children’s
“As parents, we know how shopping Vagabond and a Killah T-shirt, and
collections from Bench for boys and Miss
can be stressful with children, where as you have a great casual or Rock chick
Sixty for girls.”
this way it can be fun.” look.”
Meanwhile Patrick and Emma have
The nail bar, staffed by a professional
70 COTSWOLDESSENCE | SEPTEMBER ~ NOVEMBER 2009
www.cotswoldessence.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100