CE20_p50_Ads to p69 _Wed Guide 7/8/2009 13:04 Page 12
“The most expensive oil
historically is violet flower
absolute, last made in 1909.
Its price was 80,000 German
marks per kilo - around
psychotherapy to understand the £265,000 a kilo in today’s
client’s character and their likes and
dislikes.
money”
“I pass about 60 bottles to them in
a certain order and I am looking for a
quick yes or no because I want the
response to come from the nervous
system.
“Rose is the
“It’s a bit like showing a woman a
picture of George Clooney, the single
response should be instinctual.”
“We have had hundreds of years of fragrance
wars over perfume,” says Alec
“To be trained as a perfumer is like that is
being picked to play for Man United .
The perfume industry is the sixth
universally
largest industry on the planet so its no
surprise so much goes into the
pleasing.
marketing - its big business.
“But if you step back from the hype
It takes
and allow your own sense of smell
and your instincts to take over you will
10,000 kg
find that distinctive smell that suits
you.”
of roses to
Alec can also make up signature
produce
fragrances for hotels or for your
wedding and if you are thinking of
1kg of
buying perfume as a gift for someone
it is possible to order a card for £5
rose otto
“Sandalwood
with a small sample to try it out first.
A set of five samples are £10 or
extract”
is a well
£20 for a set of ten. Full-size perfume
is presented in a 56ml Italian flint
known
glass atomiser at £45 for eau de
toilette and £65 for eau de parfum.
All details can be found on
aphrodisiac”
www.essentially-me.co.uk
A
lec’s book takes
the reader on a
“The most expensive
journey of
available oil is extracted from
perfume across the world
from its early days to the an aromatic resin produced from
multi billion pound
industry it has become.
Agarwood in response to an infection.
He tells us how kid gloves
from Grasse were fashionable
These infected trees are heavily guarded as the
with European nobility for
centuries, it is rumoured that oil has a market value of £150,000 per kilo”
Queen Elizabeth had 1,200
pairs, and how civet was used to
mask the smell of urine which
was used to cure the hides used to make the
PERFUME COMPETITION
Q. When was Tuberose
gloves.
We learn how the increase in travel and the
tourist enthusiasm to bring home a trinket
WIN! A PERSONAL
brought from Mexico to
Europe?
started a fashion to collect empty glass bottles
and how one perfume is currently on sale in a
FRAGRANCE MADE JUST
How would you like to have your own
department store for more than £100,000.
He explains the origins of frankincense,
FOR YOU
signature scent? Alec Lawless is offering
one lucky Cotswold Essence reader the
ambergris and attar of roses, essential elements
chance to win a private consultation at
in the smells that haunted the court of
Essentially Me where Alec will blend a
bespoke perfume suited uniquely to the
Cleopatra and the salons of 19th Century
Answer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
winner. All you have to do to be in with
Paris.
a chance of winning this fantastic prize
Alec draws on all his years in the essential oil
is answer the question on the coupon
business and the expertise he now has allows and send it to: Cotswold Essence
him to write confidently in a minefield that is
Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Perfume Competition, 6 Lansdown,
open to abuse from rogue traders.
Stroud, GL5 1BE to arrive no later than
The book will interest anyone with even the
Friday, October 30, 2009.
vaguest interest in perfume.
Address . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Artisan Perfumery or Being Led by the Nose is on
The first correct answer drawn will be the
winner. Usual Newsquest competition rules
sale at £9.99 at Stroud Bookshop or go to
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
apply. The editor’s decision is final and no
www.essentially-me.co.uk correspondence will be entered into.
Daytime tel no . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inspiring life in the Cotswolds 61
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