WORDS (ALL STORIES) | Roly Henry
RECREATION
AL SUBST
ANCES
Creative Recreation is all about independent steez. colourway and style capped at between 90 to 500 Based around the belief that we should all be able to
The footwear company follows the path of the younger pairs worldwide, they’re trying to push the ‘bourgeois achieve a high level of success whilst we’re still young
generation that’s grown into more mature professionals. sneaker’ envelope to the some next level tip. enough to enjoy it, their goal is to outfi t the young and
Outfi tting the globe-trotting entrepreneurs, they aim rich with an exclusive blend of colours and comfort.
to provide some clean heels for the more individually- Influenced by world travels and everyday
minded amongst us. experiences, they look to an active, recreational Check out their website for more info and some
lifestyle for inspiration, where everyday is a refreshingly imaginative sneakers.
Keeping it as limited as possible, Creative Recreation recreational day. Strong themes of golf, yachting
want to offer their clientele something a little less and tennis number amongst the motivations for the
www.cr8rec.com
played out and a little more exclusive. With each new collection.
KLOAKIN’ DEVICE
A fi rm Kmag fave already, Kallusive have focused their energies around that Cali wardrobe classic:
the T-shirt. Recently launching their summer collection, they’ve moved things up a gear, bringing in
some jackets, hoodies, denim and more, whilst expanding into a ladies line as well.
Set to drop in August at the MAGIC tradeshow in Las Vegas, Kallusive are celebrating the summer
launch with a new website, including new features and an updated online store. Continuing to
connect with its audience and community, videos and other content are added daily to their blog.
Featured here is the overheavy Gorilla Tactics tee, causing mayhem in the streets, the gorilla will be
watching while you sleep. Fusing up revolutionary tactics with subliminal codes, the K is ever present.
The slab of chunky gold foil print on the Pharaoh’s curse tee is pure XL livin’ too. Passed on from
generation to generation, the curse of the king is captured in the imaginations of the nations. The
mystery and myth surrounding the history of the Mummy’s curse is always gonna be clouded in
uncertainty, but this is a sure fi re big hitter.
For a slice of Kallusive-style summer madness, check out:
http://kallusive.bigcartel.com
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www.kmag.co.uk
K20-22_Fashion-CS3.indd 20 4/7/08 16:31:03
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