Global SMT & Packaging 9.8

Editorial
Editorial Offices
Trevor Galbraith
Europe Editor-in-Chief
Global SMT & Packaging
Trafalgar Publications Ltd
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Bournemouth
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United Kingdom
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United States
Don’t put all your
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eggs in the China
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China
Global SMT & Packaging basket
Electronics Second
Research Institute
No.159, Hepin South Road With an almost palpable sigh of relief, are now all inextricably linked to the same
Taiyuan City, PO Box 115, Shanxi,
the industry appears to be struggling back global money machine. When one market
Province 030024, China
Tel: +86 (351) 652 3813
to life after the worst recession in recent catches a cold, it can cause another to catch
Fax: +86 (351) 652 0409
history. pneumonia.
Materials suppliers hit the bottom This thought then brought me back to
Editor-in-Chief
Trevor Galbraith
around January-March, and since then one of the cardinal rules of business. You
Tel: +44 (0)20 8123 6704 (Europe)
have had small but incremental growth. should never generate more than 25% of
Tel: +1 (239) 784-7208 (US)
Together with recent laminate and wafer your business from one customer. What
E-mail: editor@globalsmt.net
data, it is clear that manufacturers are once about generating more than 25% of your
Managing Editor
again assembling boards (for the consumer business from one country, or one market
Heather Lackey market, because let us not forget that segment? When it comes to business strat-
Tel: +1 (866) 948-7778
this was a consumer-led downturn. Many egy and risk, perhaps the equation needs to
E-mail: hglackey@globalsmt.net
non-consumer markets remained relatively be more finely balanced.
Circulation & Subscriptions stable.) In many ways, the tier one manufactur-
Tel: +1 (866) 948-7779
Capital equipment suppliers on the ers had already learned this lesson and
E-mail: subscriptions@globalsmt.net
other hand still have to face excess invento- were making adjustments long before this
ries of equipment, both at home and in the recession hit. Too many were burned in the
Advertising
second-user market, but there are tangible telecoms recession in 2001 and decided
Global SMT & Packaging offers effective
print, web, email and video advertising
signs that they are beginning to move— to broaden their portfolio across a variety
opportunities. Contact your local sales rep particularly in Asia where we are hearing of of different vertical segments. Flextronics,
today.
reasonable-sized orders returning to China. for example, has developed expertise in
Online advertising: Sandy Daneau
Meanwhile, in Korea there have been some a number of segments, such as medical,
Tel: +1 (866) 948-7775
very substantial equipment orders recently military and industrial automation, which
Cell: +1 (603)-686-3920
and more than a few vendors at Semicon are far less volatile than consumer-led in-
sdaneau@globalsmt.net
West last week said “it was as if someone dustries such as automotive, aerospace and
Print & video Europe—Andy Kellard
had turned a light on in Korea.” consumer goods.
Tel: +44 7766 951665
The pressure is not entirely off yet, but More recently, they have also started
akellard@globalsmt.net
I did sit back to think “What did we learn to mitigate risk by moving some manufac-
Print & video USA—Lino D’Andreti
from this downturn?” One disturbing fact turing back to regional centres, closer to
Tel: +1 (866) 948-5557 was that some of our largest OEM manu- the end market. The truth is, this was not
Cell: +1 (603) 580-5549
facturers of production equipment came driven by anything other than the spike in
ldandreti@globalsmt.net
precariously close to the edge. Despite oil prices and the desire to save money, but
Print & video Asia/Pacific— having relatively stable markets in Europe it may well turn out that both strategies
Debasish Choudhury
and the United States, the size of their may have saved their bacon in this latest
Tel: +91 120 6453260
dchoudhury@globalsmtindia.in
exposure in China was enormous, where recession.
order volumes of 20-100 machines were not Of course, the Tier One CEMs were
Print & video Korea—
uncommon. hardest hit because of the sheer volumes
Sang Hun Oh
Tel: +82 -(0)10-6833 9597
Undoubtedly, one of the attractions they were producing, but through luck or
sanghunoh@globalsmt.net
for expanding into overseas markets was better planning they seem to have negoti-
the mistaken idea that when one market ated this financial storm better than their
Print & video Asia—
Carol Chen
was going through a recession, another, suppliers.
tancarole@yahoo.com.tw
on the other side of the world, might be
doing quite nicely—wrong! It looks like we Trevor Galbraith.
2 – Global SMT & Packaging – August 2009 www.globalsmt.net
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