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RIGHT
Maroch Idem
Champion
is due for
the Autumn
shows
BOTTOM
Heifers are
reared in
open feed
lots.
Canadian R&W Jnr 2yr old 2008), Dorinda, Allison, Jasmine
and Daisy, all fresh or due before the autumn shows. What a
problem to have - so many great cows!
All animals are bred using the well documented Ov-Sync
programme, which means no breeding of cows apart from
on a Thursday morning (following controlled heats), when
the separation gate can be in overtime, with around 50 cows
requiring breeding. The most influential bulls in the past have
been Outside, Stormatic, Blitz and Rudolph. Talent daughters
are now in their fourth lactation and younger, while Goldwyn
and Damion are now leaving their mark. At the moment
service sires include the Stormatic sons Sanchez, Alexander
and Million as well as Damion, Frontrunner (Talent x Raven
with sisters by September Storm and Gibson at Morsan) and
Bookman. For flushing, the first three plus Goldwyn, Jasper,
Shottle and Wisconsin are being used.
Chris spends around a third of the year travelling around
the world in support of existing Morsan customers and
promoting the Morsan philosophy elsewhere. Embryos
have been sold to 21 countries and Morsan own cattle or
have purchased embryos in the UK, Ireland, Germany, Italy,
Australia, Germany and the USA. Around 20 animals are
flushed every month at Morsan with, like every area of the
business, great planning and precision.
Morsan are in for the long haul and Chris says he has a
dream job - working with great people who are fastidious
in what they do and helping others invest in and develop
animals from some great families. Morsan offer a unique
guarantee of satisfaction because they want customers for
life and they are willing to tell anyone how they do things
themselves if that’s any help. As Chris says, “I think a business
our size and scale always faces challenges. We face these
issues head on and look to the talents contained within the
business to resolve them. Every person and every business
makes mistakes, the problems occur when we don’t learn
from them”. Wise words and one thing’s for sure, everyone
at Morsan seems to love the challenge and thrive on their
united obsession of working with good cows and a growing
business. Venture to have a look at Morsan, it has to be seen
to be believed.
THE JOURNAL JUNE 2009 33
e3-09 Morsan.indd 5 27/05/2009 11:36:49
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