…Another Door Opens
V R P H W L P H V 2 7 7 * U D Q W V D L G R Q W K D W S D U W L F X O D U G D \ ´ : L W K W K H O D X Q F K R I W K L V
Q H Z Y H K L F O H L Q W R / R Q G R Q \ R X P D \ V D Y H W K H F D E W U D G H I U R P H Q W H U L Q J L Q W R
R E O L Y L R Q µ 0 P P P « * U D Q W P D \ M X V W E H U L J K W " & X U U H Q W 0 H U F H G H V G U L Y H U V
O L N H . H L W K & K D S O L Q D N D ¶ % L U G \ · D Q G 6 K H O G U D N H ) & R O O L Q V D N D W K H & R F N Q H \
¶ Z D Q Q D E H · 6 F R X V H U Z K R U H Q W I U R P 7 D [ L F D E 5 H Q W D O V / W G L Q / R Q G R Q D U H
repeatedly getting additional business and more ¶ U R D G H U V · as a result
R I W K H F R P I R U W D Q G G H V L J Q R I W K H Y H K L F O H 6 K H O G R Q F R P P H Q W H G ´ , F D Q · W
E H O L H Y H L W V L Q F H , E H F D P H D ¶ 0 H U F · G U L Y H U , M X V W F D Q · W J R Z U R Q J , W P D \ E H
M X V W G R Z Q W R O X F N E X W V R P H K R Z , G R Q · W W K L Q N W K D W · V W K H F D V H E H F D X V H ,
Z D V D O Z D \ V D Q X Q O X F N \ E
, · Y H D O U H D G \ V H F X U H G D W O H D V W À Y H U H J X O D U
F X V W R P H U V W K D W Z R X O G K D Y H R W K H U Z L V H J R Q H L Q W R $ G G L V R Q / H H F D U V R U
2 Q H 7 U D Q V S R U W P L Q L F D E V Z K L F K L V S D U W R I W K H 5 D G L R 7 D [ L V * U R X S µ
…“We will be able to bring new
concepts to the Taxi Trade now
that we are no longer restricted
Z H O R R N D W W K L V ¶ / 7 , Q R W L F H ·
and embracing the Mercedes
Vito Taxi as a wonderful
Peter DaCosta
opportunity…”
) X U W K H U W R W K H U H F H Q W / 7 , 3 U H V V & R Q I H U H Q F H 7 D [ L W D O N 0 D J D ] L Q H Z D V
L Q Y L W H G W R . 3 0 L Q W K H H D V W H Q G R I / R Q G R Q 3 H W H U ' D F R V W D 0 ' R I . 3 0 D Q G
( F R & L W \ 9 H K L F O H V Z K R D G G U H V V W K H W U D G H 3 U H V V D Q G Z K R L Q F L G H Q W D O O \ V W L O O
K R O G V D * U H H Q % D G J H ² Z D V Q · W V K R F N H G E \ / 7 , · V G H F L V L R Q W R G L V S H Q V H Z L W K
W K H , Q G H S H Q G H Q W ' H D O H U V K L S V 3 H W H U F R P P H Q W H G
´ 8 Q O L N H W K H , Q G H S H Q G H Q W ' H D O H U V K L S V L Q W K H S U R Y L Q F H V R I Z K L F K D Q X P E H U
D U H Q R W V R K D S S \ Z L W K / 7 , Z H N Q H Z L W Z D V F R P L Q J D Q G K D G W K H I R U H V L J K W W R
H P E U D F H W K H 0 H U F H G H V 9 L W R 7 D [ L ' R Q · W P L V X Q G H U V W D Q G P H , · P Q R W D Q J U \
Z L W K / 7 , · V G H F L V L R Q W K H \ · Y H G R Q H Z K D W W K H \ K D G W R G R W R W U \ D Q G V X U Y L Y H L Q
W K H P D U N H W ² W K D W · V W K H Q D P H R I W K H J D P H : H K H U H D W . 3 0 K R Z H Y H U Z L O O
F R Q W L Q X H W R V X S S R U W W K H 7 ; E U D Q G D Q G W K H V H U Y L F L Q J R I W K H Y H K L F O H ² Z H F D Q · W
W D N H L W R X W R Q R X U F X V W R P H U V E H F D X V H W K L V V L W X D W L R Q K D V D U L V H Q . 3 0 · V
customers need not have any worries about us turning our back on them
D I W H U W K H P R Q W K Q R W L F H S H U L R G K D V O D S V H G µ
0 U ' D F R V W D Z H Q W R Q W R L Q I R U P X V W K D W W K H 0 H U F H G H V 9 L W R W D [ L L V G R L Q J
H [ W U H P H O \ Z H O O L Q / R Q G R Q D Q G K R Z U H V S R Q V L Y H W K H W U D Y H O O L Q J S X E O L F K D Y H
become in recognising the vehicle in such a short time with some people
U H I X V L Q J W R J H W L Q D Q R O G H U W U D G L W L R Q D O F D E I D Y R X U L Q J W K H 0 H U F H G H V + H
D O V R F R P P H Q W H G W K D W 7 D [ L ) L [ L Q / L Y H U S R R O D Q G D O V R 3 D W R Q V L Q 6 F R W O D Q G
Z L O O E H V H O O L Q J W K H 0 H U F H G H V 7 D [ L D Q G W K D W W K H U H Z L O O E H D ¶ S U R Y L Q F L D O Q R Q H
P D Q G D W R U \ P R G H O · V K R U W D Q G O R Q J Z K H H O E D V H O D X Q F K H G Y H U \ V R R Q . 3 0
have been in the taxi business for over 35-years and know what the
Keith Chaplin and Sheldon Collins outside KPM
F X V W R P H U Z D Q W V ² L W L V W K H V X U Y L Y D O R I W K H À W W H V W $ S S D U H Q W O \ 0 H U F H G H V
% H Q ] K D V U H D O O \ W D N H Q W R W K H / R Q G R Q D Q G 8 . · V 7 D [ L 7 U D G H W K D W W K H \ D U H
. 3 0 K D Y H S X W W K H L U F R Q À G H Q F H L Q W K H 0 H U F H G H V % H Q ] D V 0 U ' D & R V W D
W D O N L Q J R I I X U W K H U V X S S R U W 0 U ' D & R V W D E H O L H Y H V W K D W W K H W U D G H L Q / R Q G R Q
V D L G ´ 7 K H E D G J H R Q W K H Y H K L F O H V D \ V L W D O O ¶ 0 H U F H G H V % H Q ] · W K H Y H K L F O H
has deteriorated and with the introduction of the Vito Taxi the trade is
D Q G H Q J L Q H L V E X O O H W S U R R I D Q G 0 H U F H G H V % H Q ] D U H Y H U \ G H I H Q V L Y H R I W K H L U
Z L Q Q L Q J E D F N F X V W R P H U V I U R P 3 U L Y D W H + L U H P L Q L F D E F R P S D Q L H V V X F K D V
S U R G X F W « \ H V W K H U H Z L O O E H F K D Q J H V W R W K H Y H K L F O H L Q W K H I X W X U H E X W D 0 H U F
$ G G L V R Q / H H * U D Q W ' D Y L H V R I W K H / R Q G R Q & D E ' U L Y H U V & O X E D Q G ( G L W R U R I
Z L O O D O Z D \ V E H D 0 H U F M X V W O L N H D 3 R U F K H Z L O O D O Z D \ V E H D 3 R U F K H µ + H
7 K H / R Q G R Q % D G J H D O R Q J Z L W K ' D U \ O & R [ D O V R R I W K H / & ' & H F K R H G 0 U
F R Q W L Q X H G ´ & X V W R P H U V D U H K D S S \ Z L W K W K H S U L F H W D J R I W K H Y H K L F O H ²
' H & R V W D · V F R P P H Q W V L Q W K D W W K H / R Q G R Q 7 D [ L 7 U D G H L V R Q L W V N Q H H V
Q R W K L Q J F R P H V F K H D S W K H V H G D \ V + R Z H Y H U Z H K D Y H S D F N D J H V W R V X L W
W K H L Q G L Y L G X D O · V Q H H G V D O V R Z H P D Q X I D F W X U H R X U 9 L W R W D [ L L Q & R Y H Q W U \ µ
0 U ' D & R V W D D G G H G W K D W . 3 0 D V D F R P S D Q \ Z L O O R S H U D W H L Q D P R U H
$ S S D U H Q W O \ 0 H U F H G H V % H Q ] D U H G H O L J K W H G L Q W K H Q H Z V W K D W / 7 , K D Y H
modern and different way – the gloves have come off and with the
G L V S H Q V H G Z L W K W K H L Q G H S H Q G H Q W ' H D O H U $ J H Q W “We want you to buy a
0 H U F H G H V 7 D [ L Z H Z L O O K D Y H P R U H S R Z H U ² “we will be able to bring
0 H U F E H F D X V H \ R X Z D Q W W K D W S D U W L F X O D U Y H K L F O H Q R W E H F D X V H \ R X · Y H J R W
new concepts to the Taxi Trade now that we are no longer restricted”
W R E X \ L W V X F K D V W K H F D V H E H I R U H W K H 3 & 2 D O O R Z H G D F K R L F H R I D Q R W K H U
K H F R Q W L Q X H G ´ : H O R R N D W W K L V ¶ / 7 , Q R W L F H · D Q G H P E U D F L Q J W K H 0 H U F H G H V
Y H K L F O H E H V L G H V W K H 0 H W U R F D E D Q G $ V T X L W K µ
% H Q ] 9 L W R 7 D [ L Z H V H H L W D V D Z R Q G H U I X O R S S R U W X Q L W \ % H F D X V H R I Z K D W · V
K D S S H Q H G L Q / R Q G R Q ) U D Q F H 6 S D L Q D Q G R W K H U F R X Q W U L H V D U R X Q G W K H Z R U O G
2 Y H U 9 L W R 7 D [ L V K D Y H Q R Z E H H Q V R O G L Q W R W K H / R Q G R Q 7 D [ L 7 U D G H Z L W K
D Q G D O O W K H H [ / 7 , , Q G H S H Q G H Q W ' H D O H U V Z D Q W W R V H O O W K H 0 H U F H G H V 7 D [ L µ
Q R K L W K H U W R F R P S O D L Q W V ² . 3 0 V D \ W K H \ P D \ H Y H Q F R Q V L G H U R S H Q L Q J X S D
K R X U V H U Y L F H D Q G H [ W H Q G R S H U D W L R Q V W R R W K H U S D U W V R I / R Q G R Q « L Q G H H G
* U D Q W ' D Y L H V D V N H G D T X H V W L R Q D W W K H O D X Q F K R I W K H 0 H U F H G H V 9 L W R D W W K H
L Q W H U H V W L Q J D Q G F K D Q J L Q J W L P H V D K H D G
5 0 0 7 ) R U E H V + R X V H L Q + D O N L Q 6 W U H H W O D V W \ H D U R Q H W K D W W K D W 0 U ' D & R V W D
D O Z D \ V U H P H P E H U V H Y H Q W K R X J K K H V D L G W K D W * U D Q W · V T X H V W L R Q V D U H Copyright David Millward 2009
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