p18-21 Security IPTV@IBC09v4 22/7/09 12:01 Page 19
Digital TV Europe IPTV@IBC09 > Content security
Moreau de St Martin believes that this year will see continued invest-
ment in applications, with significant upgrades to user interaces using
technologies including SPG, Flash and 3D graphics. Content discovery
and the beginnings of integration between web and TV-based content
are also key trends for the future, he believes. He points to Viaccess’s
acquisition of middleware provider Orca Interactive as a way of sim-
plifying the management of both the subscriber experience and con-
tent security for the operator. The other key selling point for Viaccess,
he says, is its expertise across the ‘three screens’ of TV, PC and mobile
device. “People want to consume content on any device anywhere,
whether they are connected or not. All the players are following the
trend of convergence,” he says. At IBC, Viaccess will demonstrate a
‘security command centre’, automated and personalised pre-push
VOD over IP for hybrid platforms using its Compass product, push
VOD for broadcasters, convergent rights management, 3D video and
animation, Common Interface Plus and live TV delivered over a peer-
to-peer network on a PC.
Hybrid systems
Hybrid systems are a target market for conditional access supplier
Irdeto (IBC 1.D51). In addition to using broadcast TV signals to ease the
load on an IPTV service provider, this could also mean using the inter-
net to supplement broadcast TV offerings by allowing viewers to access
internet video content. “There are a number of studies that indicate
that people prefer to watch long form content on a television. As a
result of this, many companies who have internet-to-PC offerings are
either considering or already offering a device that connects from the
internet to a television,” says Jan Steenkamp, head of sales and busi-
ness development, America at Irdeto. “The result of this is a second
box or converter device in the home which causes clutter and is diffi-
cult to navigate and connect for the consumer. The hybrid box solves
this by providing one box and one navigation scheme, making it sim-
ple for consumers to get internet content.” Multi-room, multi-device
and networked home solutions for the mass market are, however, still
some time off, Steenkamp believes. “It is still early days for this and in
With Viaccess protection,
my opinion still a couple of years away,” he says. “What Irdeto is cur-
rently doing to prepare is building our platform and core technologies
mobile TV hacking
to accommodate this in the future.”
won't be a promising field.
Another major player, Nagravision (IBC 1.D69), agrees that differ-
entiation and the use of hybrid will become more important as com-
petition intensifies. “In an increasingly competitive market IPTV serv-
ice providers need to differentiate their offers. As such their priorities
OMA BCAST Smart Card Profile by Viaccess :
are to offer incremental value added services as well as controlling the
finally the renewable security on all mobile phones.
end user experience,” says Ivan Verbesselt, senior vice-president, mar-
You intend to launch a broadcast mobile tv service. To secure
keting. “Nagravision is seeing a growing interest for on-demand serv-
your future revenues, you must protect access to these TV
ices and customisation of the end user experience. There is also a grow-
services. To protect them on the widest range of handsets,
ing demand for combinations of IPTV and broadcast services in hybrid
Viaccess technology is compatible with all handsets compliant
environments. This almost universal need for hybrid solutions is a
with “OMA BCAST Smart Card profile” standard. Furthermore,
trend that Nagravision identified from the very start which has result-
Viaccess technology inherits many years of broadcast
ed in some of the Lighthouse hybrid deployments which is now clear-
experience, and enables various security mechanisms against
ly reflected in our ability to offer hybrid broadcast/broadband solutions
piracy, available only from Viaccess.
with broadcast scaleability.” In terms of its own R&D priorities, this has
resulted in an emphasis not only on security but on video-on-demand
technology via the Nagra Media Service Delivery Platform and on the
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