This page contains a Flash digital edition of a book.
The expert – offer yourself as an Caveat – I’ve been a journalist and PR
Other media opportunities: expert in a particular field making for nearly 20 years now (OMG how did
The photocall – are you doing sure the news desk has your contact I get THAT old?!) and this is my way of
anything that could make a good details and web address. doing things, it works well for me and
photo story? You can invite the gets results, but it is just my way, there
picture desk along to take a picture. The radio – don’t forget local talk are a gazillion approaches to writing a
Perhaps you are creating a giant radio if you have a good local story release and different PRs will do it in a
mural for a local school or you have angle. different way.
organised a knit-a-thon and have a
scarf that is 2 miles long. Events – if you are offering workshops
you can also promote these through
The Craft ‘How To’ – don’t forget the the media.
crafting magazines. You can approach
them with tutorials. As always, do You can view sample press releases
your research and make sure you here
that what you send is relevant to Sample 1
that publication otherwise, when Sample 2
you have a great idea they may not Sample 3
be interested if you’ve already sent Sample 4
through ideas that are completely
inappropriate for the magazine’s
target audience.
Summer2009 | ukhandmade | 5
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