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. Tell your story in the first at the most, less if you are sending filed away and stays there because
paragraph using the rest of the press your release by email. something else has cropped up. A
release to fill out the details. . Ensure that you have quick call helps to bring your story
2. Stick to the facts and make it included your logo at the top of the front of mind, be prepared to be
as relevant as possible to your target press release and your web address interviewed there and then (have
publication. in the body of the press release. some notes with you just in case).
. If you are targeting your . After you have written the
local media make sure that you state story you can add more ‘background’ The interview.
where you live in the first sentence. information in ‘notes to editors’, this Never wing it. This is a golden
(Devon-based eco crafter, Tracey could include a brief bio and some opportunity to introduce you and
Benton, has found an innovative company information. Repeat your your products to new audiences.
new way to use up men’s shirts … contact details by adding a line Make sure you have some notes to
by turning them into girlie cushion saying ‘For more information please hand so that you mention everything
covers etc). contact x y z on add your phone you need to. Remember those key
. Any connection you have number, email and web address. messages – this is where they come
to the readers of that publication in again! It’s really unprofessional to
should be stated. If it’s a parenting The follow-up. contact a journalist after the event
magazine and you have kids, make This, in my view, is one of the most to add extra information that you’ve
sure you mention this. If it’s a bird important things to do. Always send missed off. Although, a thank you
magazine tell them how your a courtesy email or make a courtesy email which includes a ‘one thing I
twittering activities have influenced call to check that the journalist you forgot to mention’ is just about fine,
your crafting. sent your material to has actually particularly if you want to ensure
5. Try to stick to one page of A received it. Often they don’t or it gets they have your correct web address.
50 | ukhandmade | Summer2009
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