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material to the right journalist at creativity. If you recycle old walking container gardening coming up.
the right publication … at the right maps there are magazines targeted
time. at walkers to approach. Lead times:
In terms of managing expectations
Target media: What media do your Before you send your material to the it’s worth adding a line about lead
target audience read? press, be clear about what it is you times. All the media have different
It’s easy to be seduced by the idea of want to achieve from this particular lead times. If you expect something
pictures of your products in high end mailing or campaign. This will help to be published the next week or
publications like Living or Country you to tailor your press release and the next day, you could be sorely
Living, but don’t forget your local photos to fit the bill. It will also help disappointed. If you are trying to
media. If you want to start building you identify which journalist you place a feature then, even with the
a profile for yourself then you want to contact. For example, you regional press, you need to give a bit
absolutely have to start with local may want to get a feature in the of notice as they will have planned
newspapers, magazines and radio regional press or you may want to their content in advance. Weeklies
stations. Don’t forget that there is have an item featured in a seasonal need a little bit longer and monthlies
also a huge movement of people shopping guide in a lifestyle longer still. So if your story is time
who actively want to buy their goods publication. sensitive, it’s worth bearing this in
and services locally. There are also mind.
specialist and niche publications, if You can always contact your target
you make exquisite birds, why not publication to find out if they have As a general rule of thumb for time-
send some information to a bird any particular features planned. So, sensitive features, I would give at
watching magazine talking about if you make pots for the garden you least two weeks to a regional daily,
how the local wildlife inspires your could ask if they have a feature on three weeks for a regional monthly,
Summer2009 | ukhandmade | 
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