This page contains a Flash digital edition of a book.
Business Cards & Signage: Take may subconsciously make a value a far better impression than sitting
along plenty of business cards, judgment about the quality of your slouched behind your stall looking
ensure they are easily accessible to products so it’s worth taking some miserable. You could even take your
browsers and encourage them to good packing along to your event. craft along with you to make on the
take them. Good signage can draw Always pop a business card in with day, keeping your stall looking busy
customers to your stall but bad your packaging. and interesting to customers and
signage can have the opposite effect giving you something to do to pass
and make you look unprofessional. Miscellaneous items to take: the time. Craft fairs can be great fun
If you don’t have a lot of time to Scissors, cellotape, mirror, receipt and a wonderful opportunity to get
make professional-looking signage, book, drinks/food, calculator, the word out about your business,
it is better to concentrate on other notebook and pen to jot down sales boost your sales and meet like-
things. Clear labels, small table signs and take custom orders, folding minded people.
explaining materials, artist biography chair, table covering, table clamps if
and portfolio can also add an extra windy, layers if cold outside, lights if
professional edge to your display. there are power points you can use,
tools to adjust/fix your products,
Packaging: Packaging can say a pins/tacks.
lot about your items and business.
Nicely packaged items send out On a final note, try not to look bored!
the message that you care about Sitting behind your table all day
every aspect of your product can be tiring, especially if traffic is
and business. Bad packaging can slow, but keeping a smile on your
suggest lack of care and customers face and greeting customers makes
Summer2009 | ukhandmade | 2
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