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BUSINESS: Preparing for your first Craft Fair
by Anna of www.sakurajewellery.com
Preparing for your first craft fair can There is nothing more stressful than As a rule of thumb you should aim
be nerve-wracking but it need not be being in the midst of the unpacking to take 2 to  times more than your
an overly stressful experience if you and setting up process as the first target sales amount. For example,
follow a few simple guidelines. Here craft fair visitors start to arrive! if your target is to sell £50 worth
is a quick guide I have put together of stock, you should be aiming to
to help you navigate your first craft Stock: Ensure you have sufficient take £50 of stock with you to the
fair successfully. stock to fill the size of table you have event. Prepare a variety of stock to
hired as half-empty tables don’t tend cater to all tastes, this means taking
Getting there: Do some research in to draw customers. If you feel that this along some of your expensive show-
advance to check whether the venue will be a problem, consider sharing a case pieces as well as your more
in question has parking or a loading/ table/stall with a friend. I have done reasonably priced bread and butter
unloading area. If the craft fair is this before with excellent results items as you never know who will be
taking place in a busy town centre, it despite the fact that our respective there. On the day, don’t display all
is advisable to get a friend or family styles were very different. your wares in one go as you need to
member to give you a lift so you be able to replace items that sell to
won’t need to concern yourself with keep your table looking full.
parking. Whatever your mode of
transport, it’s best to get to the venue Pricing: Price everything before the
as early as you can. Unpacking your event ensuring all price tags/labels
stock and setting up your display, are clear and visible. Make your life
particularly if you sell small fiddly simple and stick to round numbers
items like jewellery, can often take when pricing your items to ensure
far longer than you may anticipate. that making change is not a mission.
2 | ukhandmade | Summer2009
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