music REPORT
Jay Sean
With 2 million copies of his debut
album sold in India and having had
five consecutive UK top-twenty
With International fame in his reach,
singles with Dance With You, Eyes
On You, Stolen, Ride It and Maybe,
‘Mr Ride It’ prepares to break the US
it’s no surprise that the hard-working
28-year-old’s talent stood out.
Rnb singer Jay Sean has come a stadium Jay Sean would surely get Continuing success
long way since he broke onto the a standing ovation for his musical His debut US single Down featuring
scene seven years ago. Back then, achievements as he is a true Cash Money rapper/CEO Birdman
many seasoned professionals in the testament to the saying that if you is a pop/dance track, which is a step
entertainment industry told him that believe in yourself then anything is away from his usual smooth rnb
he would never succeed because possible. But how did this deal with numbers, but don’t worry – Cash
he was an Asian trying to make it the label that’s home to four-time Money aren’t forcing him to change
in black music in a country that’s Grammy award winner Lil Wayne his musical direction.
predominantly white. eventually come about? ‘I don’t want anything to change
Fast forward to 2009 and by now ‘My manager called me and said too much in terms of my style, my
those doubters should have realised that Cash Money were interested sound, my artistry,’ he states. ‘For
the error of their predictions. Now in me. In the beginning I thought he me, it’s really about taking it to the
the former medical student has been was just taking the piss. I didn’t think next level and stepping it up. So I
nominated for and has also won a he was serious. The next thing I can be the best that I can be.’
number of awards, performed at sold knew we were on that plane to Birdman echoes his sentiments.
out shows worldwide, worked with Miami. I sat down and met them ‘I plan to just bring his vision and his
prolific producer Rishi Rich and that’s all and they had really done their music to the US. In my opinion I think
just the beginning. His second album, research as they all kept calling me he’s a superstar and I’m going to
My Own Way which he released ‘Mr. Ride It’! Because that’s how they make an international star.’
independently debuted at no. 6 on knew me coz’ that joint was the first Throughout the summer Jay
the UK Billboard Charts and finally one that they heard.’ Sean will be touring the US and
he has now become the first British ‘They had been trying to find Canada – a far cry from Southall
Asian singer to ink a deal with an out what was hot in England and where he was born. He is also
American record label. all around the world. They saw my recording tracks for his forthcoming
music videos and they saw that the US album. So what can fans expect
Signed and sealed hits were pretty crazy and I think they from his new album? ‘It’s going to
With a multi-album, multi-million couldn’t really get over how I had blow people away,’ he states like a
dollar record deal with Universal so many hits on my videos when I global superstar in the making.
music monster, Cash Money Records wasn’t out in America because most
behind him it seems that global of their American artists were getting Jay Sean, Down, will be out in
superstardom awaits. If we were in a those kind of hits in the UK.’ the summer;
www.jaysean.com
.com
wan of SaiPhotography
A
Allen, Photos by Saira
Annika
ords by
W
Birdman, model and Jay Sean
www.flavourmag.co.uk 029
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