www.nwab2b.com 7
International Green Summit What can you do to be
part of the solution?
Come hear Mike Padurano
speak on the
International
Be Part of the Solution
Green Summit
October 2009 Berlin, Germany
Friday • May 8 • 1 p.m.
Northwest Arkansas Green Expo
Innovative emerging Green Technologies that provide
solutions for the issues facing our planet and economy.

Five days filled with the best in green!
Michael Padurano is CEO and founder of IGS, a
long time dream project. Visting NWA from his
We have planned an enriching educational program
and will feature speakers, presenters,
base in Florida, Mike shares his expertise
keynotes, workshops and seminars. in helping companies build the right people
around the right idea.
We will webcast and simulcast on cable and
satellite TV around the world.
This is an opportunity for companies from around the
Mike Padurano is part of Friday’s Business-
world an to share an equal voice as to how we can and will
Networking Day geared for suppliers and
change the planet. vendor community.
11 a.m. to 5 pm.
We look to the future and examine the role we play.
It’s time for the action of solving the world's problems.

www.igsonline2009.com
Visit igsonline2009.com and
NWAGreenExpo.com for Details
... Determine your advertising budget
It’s not an easy question to an- • The location
swer... how much is enough? when of the business and how
it comes to setting your annual hard you have to work to get the
ad budget. Even seasoned CEOs customer in the door.
scratch their heads and sigh. • Your competition and how
Marketing Budget Ratio, or much they spend to compete.
MBR, uses a percentage of overall • What you can afford (or can’t
revenue to figure the amount. afford not to), which means you
Other pundits say it depends solely may have to borrow to allocate ap-
on market factors: propriate funds.
• The type of business and length • Whether you leverage volume
in business. New businesses or margin. Volume-driven com-
requires an ad investment of as panies tend to require a smaller
much as 20-30%; older businesses percentage compared to margin-
around 7-10%. driven goods.
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