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big jars and fill them with lavender. An important selling tip for bath and
SAPOTHECARY
The whole idea is to connect with body products is having testers. These
nature,” says Hirschi. can help customers feel and smell the
Of course, the appearance of a product. The scent is a big partof what
store’s display also depends upon the people look for in soaps at The Crazy
customers. Because Wiggle Room Pineapple in Scranton, PA, says Kathy
focuses on maternity wear and children’s Guse, co-owner. She carries many
clothes, it can relate products directly different soaps, all available for smelling.
to the baby. “We have a lot of baby Because some are glycerin-based, she
photographs in our displays. One is a has the ability to “light them up,” or
Organic, Defined
close-up of baby’s different body display them on top of a frosted glass
According to the Organic
parts,” says Gray. with a spotlight underneath.
Trade Association, organic
P
Look before you leap production is based on a system
U
R
P Retailers in the organic bath and body
L
of farming that maintains and
E

P
R
business need to look at a variety of
replenishes soil fertility without
A
I
R factors to choose the best products.
I
E
the use of toxic and persistent
“The most important thing for the
pesticides and fertilizers.
retailer is not just to listen to the
vendor when they say they are green;
Organically produced foods also
they need to look into the ingredients
must be produced without
and learn about them,” says San
the use of antibiotics, synthetic
Francisco retailer Heldfond. hormones, genetic engineering
Timothy Dowd, senior analyst for
and other excluded practices,
Packaged Facts, agrees. “Retailers
sewage sludge or irradiation.
need to check out the companies and log
Organic foods are minimally
onto the Organic Trade Association
processed, without artificial
website just for perspective, to keep up
with what’s happening,” he says. He
ingredients, preservatives or
also advises sampling the products
irradiation to maintain the
before buying them. “If retailers don’t
integrity of the food.
have much space to devote to this
Individuality, a store in Eastland, TX,
category, try the products. Make sure
frames ads, instead. “Bath by Bettijo is
they’re efficacious,” he says.
*Editor’s note: To learn more about
in the press a lot and they email us
ingredient safety in personal care
to let us know. I frame these [press
Emily Lambert is a freelance writer, residing products, visit the Environmental
mentions] and it draws attention,”
in Philadelphia. She can be reached at
Working Group at ewg.org
says Jacey Storm, owner. emilylambert@comcast.net.
24 GREENRetailer
n Summer/Fall 2008 n greenretailermag.com
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