The “Network Discussions” tab on the Design and Construction Network Linkhttp://www.linkedin.com/groupAnswers?viewQuestions=&gid=926787&foru-edIn.com site allows
members to post ideas, observations and comments. Here is a summary of some recent threads.mID=3&sik=1245771464357
The Case For Social Media
casionally/randomly shows up on the AIA site. And while his
picture isn’t ‘unprofessional’, it isn’t how I would want to be
http://www
Hanna T
.linkedin.com/pub/hanna-tadesse/2/b8/8a5
adesse, Marketing Coordinator at
http://www
Syska Hen
.syska.com/
-
seen by my peers or potential employers. And should he
nessy Group
ever post an unprofessional profile picture, even briefly as a
http://www.syska.com/
, wrote about her experiences at a New York
Conference from the Business Development Institute: “The
joke, it would pop up there.
Case For Social Media – This applies to all industries”.
“And while we have not used FB as part of employee re-
views to date, it would definitely affect a hiring decision if I
i
ons
She wrote: “If I were to give you one piece of advice
about Social Media and how it can be used by any organiza-
saw something that showed poor decision making skills or
tion, (it) is that Social Media is here to stay.
real immaturity.”
“You can get on the band wagon, or get left behind; it is
the new way people are connecting and doing business, Who should handle collections of
there is no escaping it, so put your worries to the side and
JOIN a network, get involved, speak up, be heard, lend your
overdue accounts?
two cents, and see what a world of difference it makes,
http://www
Tom Mewborn
.linkedin.com/pub/tom
, Account Executive at
http://www
Transworld Systems
.linkedin.com/pub/tom
when people connect at a click of a button…its actually quite -mewborn/0/937/540 -mewborn/0/937/540
,
brilliant!”
asked:
“As a business challenge, where does AR collection fall?
How do you handle it (internally, collection agency, etc.)? If
Sports teams and leagues
you outsource collections, to whom do you go for this serv-
http://www
ice?”
Stephanie Hobbs
.linkedin.com/profile?h
ttp://www.linkedin.com/pub/steph
, Marketing Directorhttp://www, TM/R
Engineering.tmrengineering.com/,
http://www
Peter O’Hara, P
.linkedin.com/in/peterohara
.E., LEED AP, Senior Vice President at
http://www
ECS
.ec-
anie-hobbs/2/733/867
asked: “I was wondering if there are any A/E sports teams
Mid-Atlantichttp://www.ecslimited.com/, replied:
slimited.com/
in the area. My friend mentioned to me that she is playing
“Collections should be handled in house by someone not
on a volleyball team (starting in May) with other A/E profes-
involved in providing services to the client. This keeps project
sionals, and I wanted to inquire if anyone knew of any other
professionals from hiding problems that result in the client
sports that participate...or if anyone wanted to start one!”
not paying the invoice. A collections agent can refer these
issues up the chain of command for quick resolution. Some-
Should Facebook have a place in
times it is as easy as having the wrong address on the in-
your marketing picture?
voice.”
http://www
Chris David
.linkedin.co
of
www.venturestreet.com wrote that “net-
working should be a regular part of your mark
m/in/venturestreet
eting program.
http://www
Karen A
.linkedin.com/in/kare-
. Davis, President, Building Industry Resourceshttp://www.buildingsource.net/ ,
nadavis
Just make certain that you maintain a consistent level of ac-
asked: “I know many companies are starting to use Twitter,
tivity. It doesn’t have to be overly time consuming. Many peo-
but how about Facebook? If you have a FB group or Fan
ple go in fits and bursts, which in my opinion only leads to a
page, how is it working out? Are you getting people to join
stressful work environment. Too many meetings lead to get-
and respond to posts?”
ting behind on other work. That’s stressful.
Several network members responded with observations
“It seems to me that consistent contact with a control-
that their companies and professional practices have put a
lable group of contacts is a more successful approach. As a
“block” on Facebook within their corporate networks.
http://www.row- base level marketing routine, I like to keep a top 25 list and
For example,
http://www.linkedin.com/pub/shane-martin/5/456/492
Shane Martin, Associate at
landbroughton.com
Rowland +
rotate through about 4-5 contacts a month. Over time, that
Broughton Architecture & Urban Design
http://www.rowlandbroughton.com/
, replied:
/
means I meet with my top contacts 3 to 4 times a year. The
i
scuss
“This has been a hot topic for us recently and we have
truth is, I can only keep in “close” contact with a given num-
decided a pretty firm ‘no’. Despite the potential, as a ‘social’
ber of people, so if someone in my top 25 isn’t working for
networking site attempting any corporate presence on it re-
me…I dump them and replace them. I’m not into wasting
ally blurs lines with which we’re uncomfortable:
my time.
Would our business be perceived as ‘serious’?
“I have created my own organization, VentureStreet,
Would there be opportunities for negative exposure in-
which supports these networking philosophies. We are a
advertent or otherwise? Would we require staff to be
true business to business network. Not a network of people
“fans”? If so, it would mean requiring policing their pro-
looking for jobs, but a network of businesses interested in
D
file pictures or dictating their personal security set-
working together. You are welcome to learn more about us
tings...etc.
and use our network to find yourself some new business
“For us, there are more downfalls than real benefits.”
contacts.”
“As an example, the local chapter of AIA recently unveiled a
Facebook page. One of our employees became a ‘fan’ which
More on page 18
is great! We highly support it. But now his profile picture oc-
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