Cover Feature
www.thedesignermagazine.com 35
“Design is about
what people Do
everyDay. i woulD
hate to think
that something
i DesigneD might
remain on a shelF
as a DeCoration”
you adopt and use every day and one that
possibly continues to surprise and excite you
every time you use it.”
this approach to design also explains
why koz has such a varied portfolio of
work, from lamps to washbasins and tables
to decorated glass. “i don’t understand and
don’t really appreciate specialisation. i don’t
think a designer should decide to become
focused on one single category of products,”
says koz.
“it is true that some products, like cars or
computers, need a specific understanding of
Chair (above) and wall sofa (below)
complex technical issues, but i feel it is more
from the Variations collection for
Turkish manufacturer MPD
important to cross-fertilise ideas working on
very different products. after all, designers
have only one specialisation: understanding
architectural projects, including the design of lamp for Fontanaarte, liquids, a series of how people live with objects, how tools and
the executive headquarters for eczacibasi in glasses for gaia&gino, and barbaric Cut, a spaces can change and influence life.”
istanbul, various retail spaces and residential series of knives.” as with any designer, another major
interiors and the renovation of an apartment koz does indeed have a particular influence on design style comes from
in the lake shore Drive building by mies van approach to design, which appears to be in the experience gained and inspiration
Der rohe in Chicago. stark contrast to the approach of many other provided by others. “i’ve learned a lot, both
“it’s nice to look back at all the products i well-known designers. “i see design as part professionally and from a human point
have designed since 1993. i’m mostly proud of everyday life. i don’t like it when design of view, from ettore sottsass whom i’ve
of what i have done so far,” says koz. “i is presented as an elitist style, or even worse worked for, but i’m not necessarily directly
really enjoyed and believed in what i was as the vulgarisation of an elitist style,” she influenced by his design language. my
doing, regardless of the size of the project or explains. inspiration is more related to the way he saw
the importance of the client. “Design is about what people do the value of design and how he felt design
“some projects of course have more every day. i hate to think that something was part of his life,” explains koz.
importance. the ones i feel communicate my i designed may remain on a shelf as a “one aspect of his work that i admire the
design approach the best are relax, a table decoration. the ideal object is one that most is the ability to think outside of ➔
defnecoz.indd 35 3/7/09 16:04:44
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