Cover Feature 25
These new technologies are made even Magscapes is attempting to recreate the
more successful and exciting by a new childhood experience of playing with fridge
generation of design talent that is making magnets through what it refers to as the
an impact now. Swedish designer Camilla world’s first ‘magnet receptive’ wallpaper,
Diedrich believes this new generation is which contains a ferrous material that acts
approaching things from another point of like metal whilst remaining light and flexible.
view, wanting to use wallpaper in another, Berlin-based design firm Studio Hausen
less conservative way. has created an interesting wallpaper
Behre has seen evidence that this is the collection for Znak. Tears Off looks like
case. “My experience from fairs tells me regular wallpaper but features a perforated
that the independent upcoming wallpaper pattern which can be torn away from
designers are using a lot of different the wallpaper revealing whatever lies
materials. They stitch, laser cut and use beneath. The colour and pattern of the wall
layers to create new forms of wallpaper behind the wallpaper creates an additional
through unusual materials and techniques,” dimension to the design.
she says. The Design by Animals collection by
And there really are some unimaginable Swedish design group Front takes this
wallpaper designs floating around out there. concept a step further by letting rats nibble
For example, Czech designer Daniel Piršc a pattern out of the wallpaper. They also
has incorporated 3D porcelain components, have a range called Design by Sunlight which
such as raindrops, birds or airplanes, into his features a UV-sensitive wallpaper where the
wallpaper designs. pattern changes with the sunlight.
Camilla Diedrich also has some fantastic So now that plain bare walls are no
designs. Her Nature Ray Charles collection longer the must-have in our more detailed
is a range of faux-fibre-optic paper which and slightly less stripped-down future, as far
gives the illusion of luminosity. She is also as walls go it is pretty much anything goes.
currently looking to combine this range with designer
lighting technology so that the wallpaper
can really be illuminated. Diedrich’s Ayme Fitzgerald
Westwood range, inspired by Vivienne www.aymefitzgerald.co.uk
Westwood, also represents a new take on
wallpaper as it is expressly designed to Camilla Diedrich
highlight those areas of a room which are www.diedrich.se
often most neglected – the corners.
Dominic Crinson
www.crinson.com
Below: Magscapes create magnet-receptive Elli Popp
wallpaper which contains ferrous material
Top: Swedish designer Camilla Diedrich creates the
www.ellipopp.com
allowing the wallpaper to be customised using
illusion of luminosity in her Nature by Ray Charles
decorative magnets
faux-fibre-optic wallpaper
Erica Wakerly
Above: Czech designer Daniel Piršc creates wallpapers www.printpattern.com
that incorporate various porcelain elements such as
birds, planes and roses
Hill House Interiors
www.hillhouseinteriors.com
BROADENING HORIZONS
Joanna Trading
Annette Taylor-Anderson is Creative Director
www.joannatrading.com
of surface design company ATADesigns
“Wallcoverings have changed dramatically and
Living In Space
have been in and out of fashion, with a whole
www.living-inspace.co.uk
range of designs featuring stripes, flock, bold
flowers and chintz, to name a few.
Taylor Howes
www.thdesigns.co.uk
It is undeniable that the clean look given by
painted walls has enjoyed popularity over wallpaper in the past.
Tracy Kendall
But the rise of the digital age, TV and the Internet has certainly
www.tracykendall.com
been influential, with home improvement and interior shows
raising the awareness of, and demand for, interior products and
Trendenza
accessories. People’s eyes have been opened to wider design
www.trendenza.co.uk
possibilities.”
www.atadesigns.com
wallcoverings d.indd 25 30/6/09 16:08:37
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