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www.thedesignermagazine.com Cover Feature
“THE DIgITAL AgE HAs LED To morE
oPPorTunITIEs For CrEATIvE BEsPoKE DEsIgns”
Above left: Nono’s new range
of wallcoverings comes in the
form of the Wallpower Next
collection of digital wall art
Kendall believes that the marketplace is
quite open at the moment and has noticed
that most of the big interior design projects
seem to be doing quite large, bold, almost
total wall-sized murals, but with imagery
more relevant to today’s visual expectations.
Above: A close up of the Pala wallpaper by Tactile Wonderland
clearly shows how texture has been created by laser cutting
Large-scale mural work is also something
patterns out of the wallpaper
that has become popular, according to
Left: StudioHausen have created a new and exciting concept in
Dominic Crinson, tile and wallpaper designer.
wallcoverings for Lithuanian company ZNAK. Tears Off allows
He says: “In the last five years, there has you to customise your wallpaper by tearing off pieces from a
been a fantastic growth in what’s available,
perforated pattern
which I think is mainly down to the ease in Below: Mazzy Wallpaper by Polish company Aze Design allows
which we can design work on computers and
children to colour in the images on the paper and create their
own individual wallcovering
the technological innovations in printing –
for example, being able to send print files wallpaper with one client in mind.”
computer to computer and print digitally Taylor-Anderson agrees that digital
directly from these files. printed wallcoverings have had a big impact
“It enables us to make any designed on the market over recent years, opening up
wallpaper to any scale, with short runs a whole new world in printing. “There is so
possible. We can now design and print much you can do,” she says. “Companies are
now producing customised wallpapers and
murals. These are printed on a very grand
scale, using a vast array of colours from soft
to bold, on a variety of high-quality papers.
“Bespoke designs on-demand are what
these companies are offering, freeing
designers to produce more innovative designs
and break the boundaries of convention.”
Katja Behre, designer for independent
wallcoverings company Elli Popp, believes
that the digital age has led to more
opportunities for creative bespoke designs.
“The new age of digital printing has made
wallpapers become more flexible and
adventurous. There is no need for mass
Above: The Great Walls of Donghia is a series
of six wallcoverings based in signature Donghia
production any more and designs can be
couture textile designs tailored to an individual’s needs and tastes.”
wallcoverings d.indd 24 30/6/09 16:08:13
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