FEATURE / CUTE CARDS
voice of the card. Designs aimed towards up to date - the colours particularly refl ect
children also tend to have larger characters this on our Pip and Squeak range which has
that can be made to look more ‘cuddly’ whilst a fresher, cleaner uncluttered feel. A lot of
fi nishes such as die cutting add to the novelty infl uence was taken from our successful
value and appeal. handmade range Isabel’s Garden.
“With regards to the questions “As the market is fl ooded with bears
on fi gurative characters, these are appearing it made sense to try other characters such
more often, particularly as whimsical cutes. as mice and rabbits that will equally be
BigBig Thoughts Little People and Belle & Beau as appealing and to top it all off a quirky
are good examples of this and are almost caption was needed, something catching and
a more ‘sophisticated’ cute send. This memorable: Pip and Squeak seemed ideal.
aalso develops the idea of cute characters “Cuddles was a different proposition, it
bbecoming more ‘life-like’. was more about relationships: more about the
“In terms of really grown up cutes - aah factor and based more on memories of
OOK, so we don’t offi cially call them cutes plush we all owned as children. They have a
- - there are cute looks to be found in our t softer appeal than that of Pip and Squeak and
CaCamden brand, including Swishy Bishy, there’s more editorial included on a lot of the
tinytiny little ladybird characters with a really designs.
sopsophisticated, cool contemporary look, and “At previous companies we’d developed
somsome endearing photographic designs.” a cute Elephant character that was successful
Simon Elvin Over at Simon Elvin, something of a so with our cute artists we sat down and
revrevolution in Cute characterisation is taking created Cuddles but to accompany the
sales analysis, it can be plaplace as creative manager, Shaun Vickers elephant we considered various animals then
seen that cute cards are expexplains: “When I started designing our new decided upon a donkey, I’m a big fan of Eore
always present in the cutcute concepts I wanted to move away from from the Classic Pooh tales so this infl uenced
top-selling cards in all ththe traditional Simon Elvin cute look. e When our decision.
captions, proving that woworking within a creative environment you Because of the skills of our cute partners
consumer need for this category isegory is arare made aware of design trends and lookse we were able to created a look that worked
still great. in all areas of design and in order to update a equally as male and female characters. Now
“The main difference in cute cards range I thought why not bring in some of the in its second year the success of the range
targeted to adults compared to children is the current colours and trends to make the range continues.”
UK Greetings
A Little Bear Told Me - Carlton
A contemporary take on the conventional
cute bear, this range features a softly
Tel: 01924 482000
drawn cute and cuddly brown bear that is
Web:
www.ukgreetings.co.uk
at the same time huggable and quirky, and
conveys fresh conversational sentiment. He
Belle & Beau - CarltonB
is complemented with a pastel colour pallet
These brand new designs frT om the UK Greetings’
and all 13 designs are embellished with fl itter
new model line depict human characters in a cuten
and feature co-ordinating inserts. 8 price
style and emphasise Carlton’s s move to whimsical
code 50s & 5 code 60s.
cute.c
The designs are hand drawn using pastels and
Kitty Mittens - Forget Me Not
make a wonderful heartfelt send. Belle & Beau arm e
UK Greeting’s ever-popular cute kitten range has
available in four captions – Wife, Daughtera , Mum-
received a colourful makeover to bring it right up
to-be and general birthday within the new modelt
to date! The Kitty Mittens character is cuter than
line.l
ever and is accompanied by highly decorative
lettering artwork. Designs are highlighted with
Big Thoughts, Little People - Carlton fl itter detail, and the code 75 cards also feature
Big Thoughts, Little People, is an ador-
delicate tip-ons. The range features 15 designs,
able range featuring quirky little stick man
10 price code 45s & 5 code 75s.
characters that deliver a simple and contem-
porary message with heartfelt thoughts. The
Benny - Carlton
simple use of colour and line drawn imagery
These Carlton designs have been refreshed
help these designs stand out on the racks.
and updated making Benny perfect for all sending situations. An
There are nine captions within the mew
established favourite with a distinctive naïve art style and chatty
model line including Birthday Partner, 18th,
innocent copy, ensures there is something
.co.uk
21st, Baby Girl, Baby Boy and Anniversary.
for everyone. Whimsical Benny is perfect
for any occasion and with the range
offering a wide variety of captions and
Elliot & Buttons - Gibson
price codes, it ensures there is something
Elliot & Buttons is an
for everyone. Designs feature fl itters,
established Gibson favourite and caters for a variety
foils, badges and die cut tops fi nishes. 26
of sending occasions through different treatments –
eetingstoday
designs are available, 13 price code 45’s
for example sizing of the characters and the fi nishes
and 13 code 60’s.
.
gr
used.
www
38
www.greetingstoday.co.uk
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