New Goochicoo links up with
commissions for Moonpig
Heartfelt artists
Bulldog Licensing has announced a link-up
between leading print-on-demand greeting card site
Moonpig.com and design-led baby/toddler property
Jennie Poh and
Goochicoo.
Nicola Storr have
Goochicoo is the work of innovative British
been commissioned
design team Ged and Kaely Backland and features
by greetings card
a range of fantastic little characters with ‘nappitude’
specialist, Noel Tatt,
– accompanied by slogans such as ‘Give Peas a
to each design a
Chance‘, ‘King Pong’ and ‘The Piddler‘.
series of new cards.
The Moonpig deal will see an initial launch range
Jennie is set to
of 25 designs, targeting newborns, christenings
design six beautiful
and birthdays, which is set to grow across all
boho cards for the
categories to include Mothers’ and Fathers’ Day and
Beaux Chic collection
fashion cards targeting teens and young women.
of feminine cards
Goochicoo greeting cards are being distributed nationwide by UK Greetings, whilst MV Sports
aimed at ‘ladies who
and Leisure have recently launched a range of plush toys and doll accessories - the plush has already
lunch’ while Nicola
been selected by major national accounts for listings this autumn.
has been brought on
board to create some
cute everyday designs
as well as a range of caption Easter cards.
Mona Lisa breaks silence
Meanwhile The Art File, is due to launch a stunning new range
of cards designed by Heartfelt artist Emily Jepps called Trinkets
American Greetings is planning to launch a line of 27 new cards this summer in its Talking Heads
and Trumpets - the collection is produced on Italian textured
range. The new collection will feature several famous faces - such as the Mona Lisa, Abraham
board and fi nished with a variety of different coloured foils and
Lincoln and the Statue of Liberty, which let out multiple funny sound bites.
embossed lines.
Consumers just need to pull down on each character’s chin to hear them say, sing, rhyme, chat
“We are delighted with the style that Emily has created for
or even bark their thoughts on a special occasion.
our Trinkets and Trumpets range,” says Karen Mace of The Art
“Consumers love to fi nd new ways to share a laugh and with Talking Heads they have a quirky
File, ”along with the embossing and coloured foils the collection
way to celebrate any sense of humour,” said Carol Miller, executive director of new product concepts
is absolutely stunning and we are confi dent that it will strike a real
at American Greetings. “The cards are a lot of fun and we think shoppers will enjoy picking them out
chord with consumers.”
just as much as sending them.”
www.greetingstoday.co.uk 17
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