in the news
Emap set to host
free workshops for
Fair exhibitors
Emap Connect Home & Gift – organiser
of Autumn Fair International and Spring
Fair International – is offering free
workshops to help suppliers maximise
their revenue from exhibiting.
It is also sending a free step-by-step
booklet to all exhibitors at Autumn Fair
and Spring Fair to help them boost sales
opportunities.
Says Louise Young (right), managing
director Emap Connect Home & Gift:
“We are all experiencing challenging Charity teddies get
times and we are committed to working
even closer with exhibitors to help grow
new life in Romania
the value and volume of transactions
they gain from our events.
Down by the River Dart in Devon hundreds of
“As exhibition organisers we have 25
Louise Young
abandoned teddy bears are preparing for a new life in
years of specialist knowledge, which
Romania, having starred in a photography shoot for a
we are sharing to give our exhibitors an attracting buyers’ attention’ and ‘a guide attracting buyers’ attention’ and ‘a guide
new giftwrap design.
essential tool kit to maximise their return to reaping the rewards after the event’.
Photographer Greg Shepherd’s company
on investment. On average, we estimate Using their experience from springfair.
Photowrap usually features designs with fl owers, fruit,
that a combined total of £3bn of orders com, the Emap team will also share
sweets and everyday things such as buttons; but he
are placed at Autumn Fair and Spring the effectiveness of social media as a
wanted to add a range featuring animals so began his
Fair. Helping exhibitors secure as much promotional tool.
teddy collection.
of this spending The workshops
Realising that soft toys without a “CE” label cannot
power as possible are aimed at all
be sold in the UK, he convinced charity shops to let
is an integral part suppliers, whether
him have the teddy’s they could not sell and started
of our customer they are fi rst-time
snapping.
service. exhibitors, have
Afterwards, the mountain of furry toys needed a new home, so Greg passed his
“I believe that these been showing for
collection to a family friend who runs the charity Support for Romania and now the
tangible initiatives – many years or are
teddy bears will soon be delivered into the adoring arms of Romanian orphans.
coupled with keeping our prices low and considering exhibiting.
Photowrap’s new “Teddies” design has just been launched and Greg has thanked
continued free parking – demonstrates First time or second year exhibitors
the charity shops for their help in donating some of the ‘cast by giving them sheets
the investments we are making and our will also benefi t from special new
of the wrap. “The response to both the wrapping paper and the destiny of the used
ability to deliver even greater return on exhibitor packs. Companies are
toys has been heart warming”, said Greg who is now on the lookout for different
investment to our customers” welcome to send as many people as
animal toys to feature in his pictures.
Four free workshops will be held in July, they feel appropriate.
All of the cuddly toys collected by him have been saved from landfi ll but none of
when the Emap team and Austen The booklet: How to Maximise Your
the toys will be passed onto Support for Romania if they are dangerous. Many of the
Hawkins of F2F Events, consultant to Return on Investment, will give advice
bears are almost new but their labels are worn or cut off.
the Association of Exhibition Organisers, on what exhibitors should do before,
will give presentations. during and after the shows and include
Designed to help exhibitors increase the information on how to make the most of
value of business gained from the exhibition websites:
Autumn Fair and Spring Fair, the autumnfair.com and springfair.com
workshops – Maximising Your Return with special offers; PR, advertising and
Chocolate greetings
From sponsorship opportunities, as well as Greetings card designer, Joy Cockle has and present it as an edible birthday
Exhibiting – will cover the essentials of the setting and measurement of show combined her skills as an illustrator with card,” Joy explained.
‘planning your exhibition presence and objectives. her love of chocolate to create an edible The chocolate birthday cards are
chocolate birthday card. available in milk, plain or white chocolate
.co.uk
Joy, from Waddington in Lancashire, varieties in three designs, two featuring
Workshop agenda
came up with the idea a year ago and, Joy’s signature Jester and the other a
July 13 - The Toute Suite, NEC, Birmingham
with the help of chocolatiers, Corper birthday cake design.
Deli of Longridge, brought her idea to “We’re convinced these are the fi rst
(10am and 2pm)
life launching a range of fi ne illustration truly illustrated chocolate birthday cards
July 15 - Emap, Greater London House, Hampstead edible cards called Chocol-ART. and initial sales have been very good,”
“Like so many other people I love added Joy.
eetingstoday
Road, NW1 (10am and 2pm)
eating chocolate and while I’ve been Joy is currently in discussions on
.
gr
Each workshop will last two-and-a-half hours and include
a light lunch.
illustrating greetings cards over the last how to make the Chocol-ART range
few years I often wondered if I could available to all.
transfer my creations onto chocolate
Tel: 01200 429337 for details
www
12 www.greetingstoday.co.uk
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