form his own consulting firm.
A few years later, Verifone, a leading provider
of credit card swiping and internet payment
technology, recruited Mahaffey as their Chief
TM
Operating Officer and they moved back to
!
California. When Verifone was purchased by
W
O
Hewlett Packard in 1997, Mahaffey decided to
N
try a new career as a venture capitalist in Cali-
S
fornia, funding startups. “When we got ready
N
to raise our fourth fund, I had to make a tough I
O
decision,” Mahaffey says. “I had been in tech-
S
S
nology for 25 years, and I felt like I had seen it
E
all. I had experienced firsthand the develop-
S
G
ment of some of the most important technolo-
gies in the history of the world. But I couldn’t
I
N
K
get excited about it anymore.”
O
When the Mahaffeys moved here, the state
O
tapped his business expertise almost im-
|
B
mediately. He chaired former Governor Dick
Kempthorne’s Economic Advisory Committee,
1
0
0
which focused on recruiting more companies
2
tary college in Charleston, South Carolina. His
to grow the Idaho economy. He resigned the
F
career began with Honeywell, and he was the
council so that he could pursue his passion
celebrate life
O
S
624th employee at a promising new company
for the wine industry. The Idaho Viticulture Re-
S
called Apple Computer, where he was hired to
search Center, soon to be built off of Highway
A
L
run operations for the Southeastern United
16, was his brainchild.
States. “In those days, if you won some big
He was also instrumental in bringing together
|
C
contracts, they made you the marketing per-
the Eagle and Star communities to form ES-
m
o
son,” Mahaffey jokes.
Tech, a rapid response organization designed
.
c
And he won the largest educational contract
to field inquiries from out of state companies
n
that Apple ever had. Steve Jobs brought Ma-
and promote the growth of a technology cor-
s
o
e
haffey to the company’s headquarters in Cu-
ridor in Eagle and Star. Five months into the
r
g
pertino, California, where Mahaffey headed up
venture, ESTech’s media kit is finished, and the e
the Apple Education division, with a mission
group has already talked with a few interested
b
to put Apples in the hands of teachers and
companies. “We lost Oracle when they thought
r
b
a
students across the nation. He designed sev-
about relocating here,” he says. “We knew we
b
eral successful initiatives, including “Apple for
couldn’t let that happen again. That’s one of
w.
w
the Teacher,” a program through which teach-
the things I love about Eagle. We step up and
ers could buy Apples at cost.
take responsibility for improving economic
|
w
conditions ourselves. People don’t sit around
0
This program proved to be one of the most 7
complaining about how bad things are. They
successful marketing decisions the company
0
roll their sleeves up and get to work and try to
.
4
ever made. The year after the program was 3
build a better community.”
launched, sales of Apples in schools went up
4
.
3
exponentially. Though the company initially
Saving Grapes
8
faced some hurdles in the higher education
0
market, they were able to build a business ri-
A novel in four sentences
|
2
valing IBM within 24 months by selling their
The weather turned cold and the
I
D
Macintoshes at campus bookstores. Ulti-
delicate grapes were in danger of be- ,
mately, Mahaffey built Apple Education into
coming cheap wine. Lloyd enlisted ev-
i
s
e
a billion dollar business, with the company
eryone he knew, including his son’s high o
boasting an impressive 77% market share in
school football teammates, to pick the
|
B
education.
grapes throughout the night. The crates y
Mahaffey was subsequently tapped to run
were loaded onto a long trailer and
Apple Federal, a program designed to sell the
then backed into my extended garage.
Wa
n
technology to the government and educate
I resisted the temptation to remove
live life
w
the Department of Defense and civilian agen-
my shoes and start stomping.—Elaine
o
cies about Apple. He ran that program for
Ambrose, Eagle resident and author of
B
PHOTOGRAPHERS
7
several years, before leaving Apple in 1990 to
Menopause Sucks
barb bergeson | matt green
1
3
3
July/august 2009 17
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