WineTo u rism
Words: Colin Harkness
Is wine tourism a perfectly acceptable, genuine attempt to still live, surrounded by the vineyards that their ancestors educate and inform an interested public, blow your own have worked for generations. Occasionally the original trumpet a little and show off the wines of which you are buildings are converted to offi ces and new state-of-the-art
legitimately proud, hoping for sales now and in the future? edifi ces appear nearby where the business of making wine
Or is it merely a cynical way of maximising profi ts now and continues whilst fascinated visitors traipse through, cameras
blow tomorrow, driven solely by the ‘plenty more fi sh in the in hand looking forward to the tasting to follow.
sea’ theory? Sometimes the original buildings are converted to a tasting
Financial crisis apart, wine tourism is a growth area in the room, tapas bar/restaurant, audio-visual presentation room
economy of Spain. Bodegas which previously have been and of course shop where the full portfolio of wines are for
intent on solely producing wine, shipping to distributors and sale, usually at reduced prices, along with other merchandise
hoping for good sales are now conscious that in many cases such as embossed wine glasses, corkscrews, decanters etc.
they have something that they can show an increasingly Why not, it makes for super day out for the clients, who very
knowledgeable and interested public. often want bring back a souvenir as well as some wine.
Often the buildings in which they operate are of aesthetic Those bodegas who have embraced the idea of Enoturisme
interest, being mostly old fi ncas where sometimes the owners often have a small department devoted to just that where the
International Lifestyle Magazine
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