industry have grown too strong to be handled, and they
are usually discarded—often at dismal roadside zoos or
pseudo-sanctuaries. There, they languish for decades—
chimpanzees can live to age 60—in barren cages or dank,
depressing concrete cells. During an investigation of a
pseudo-sanctuary, PETA found a chimpanzee that reportedly
had been used in the fi lming of The Planet of the Apes. The
chimpanzee was living in an underground cement pit that
resembled a dungeon and was strewn with rotten food and
faeces.
“Chimpanzees and orang-utans belong in rain forests, where
they can build nests, forage for natural foods, make and use
tools, groom each other, and raise families,” says Anjelica.
“Using great apes in TV, movies, and advertising ... causes
a lifetime of suffering ….”
The fi lm industry is not only to blame; you also need to be
aware of other companies who exploit apes to sell their
products. These include Kraft Foods, Sprint Nextel and
Pier1.
Let us not forget how these animals are made to perform.
When you see animals in ads, commercials, television
shows, or movies, they may seem to be having a good time.
But there is usually much more going on behind the scenes
than meets the eye.
For animals, acting is strange and upsetting. Most people
do not know that the chimpanzee “grin” so often seen in
movies and on TV is actually a grimace of fear or a carefully
choreographed response to a command. The fi lm industry
often deceives fi lmgoers and television viewers with the
American Humane Association’s (AHA) misleading “No
animals were harmed” seal of approval, but the AHA does
not monitor maternal separation, pre-production training
sessions, or living conditions. Because that is where most
of the abuse happens, having the AHA on set does not
guarantee that no animals were harmed. In order to force
young chimpanzees to perform, trainers often beat them with
their fi sts, clubs, or even broom handles. This systematic
pattern of abuse and dominance causes the animals to
be constantly anxious and fearful, always anticipating the
next blow. That said, it is also important to point out that
many companies are following the compassionate route
and leaving animals out of adverts such as Gap, Johnson
& Johnson and Levi Strauss & Co. You can fi nd a more
detailed list on the PETA website.
Please visit www.peta.org and fi nd out more, do not support
companies who use animals in this way.
International Lifestyle Magazine
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