NEWS 3
56
th
INTERNATIONAL
ADVERTISING FESTIVAL
21-27 JUNE 2009 CANNES
Publisher
Richard Woolley
Editor in chief
Julian Newby
Reporters
Marlene Edmunds
Juliana Koranteng
Gary Smith
Phil Sommerich
Jo Stephens
Lionsdail
ynews.com
Sunnie Antonia VIP cavalcade gave Cannes a week to remember
Proofreader
Debbie Lincoln
Photographers
Yann Coatsaliou
Stars out in Cannes
Michel Johner
DIPLOMATS, rock stars, film di- extending a brand into the digi-
Layout design
A noir,
rectors and political campaign tal space. None of their busi-
Arnaud Paikine
managers of global stature headed nesses, however, would exist with-
Valerie Mersier the list of VIPs at this year’s Cannes out one global company. Steve
Christian Zivojinovic
Lions International Advertising Ballmer has been a famously pas-
T: +33 (0)1 48 06 22 22
agence@anoir.fr
Festival. sionate advocate of the Microsoft
David Plouffe, Barack Obama’s brand since 1980. His Media
Systems co-ordination
campaign manager, was one of Person Of The Year 2009 award
Prod Events
Sophia Antipolis
many advising the advertising paid testament to what he and
T: +33 (0)4 93 33 12 40
industry to listen to the masses his company have done over the
and harness people power. Com- past three decades to define –
Cannes Lions
munity organisation and grass- and then redefine – the way we
Daily News
T: Editorial
roots evangelism were two of consume media and interact with
04 93 99 86 37
the hallmarks of Obama’s presi- brands. Music is also proving a
T: Advertising in Cannes
dential campaign, he told a DDB way of engaging with consumers
04 93 99 86 43 seminar. And, in a powerful and in new ways. Roger Daltrey of
F: 04 93 99 86 42
unforgettable addresses, Kofi The Who and legendary impre-
jodlin@boutiqueeditions.com
Annan and Bob Geldof called sario Harvey Goldsmith took
T: Jerry Odlin
+44 77 6886 0417
on delegates to include the “tck the stage with Y&R to reflect on
T: Lisa Ray
tck tck” message in their own a lifetime in the business. Mean-
+44 77 98 662 955
campaigns to urge global lead- while, Steven Van Zandt of the
North America
ers to act decisively against cli- E Street Band, and latterly a record-
Nicki Webber mate change in Copenhagen. label owner and actor, featured
nwebber@boutiqueeditions.com
Spike Lee, meanwhile, shared in the Grey Group seminar, high-
South America
the results of the MOFILM user- lighting the opportunities for
Karen Watts
kwatts@boutiqueeditions.com
generated content competition. brands to sponsor tours and ra-
He warned agencies not to ig- dio shows, and build stronger
Marketing
nore the democratising force of links with the music business.
Kirsty Woolley new technologies; if they did, a Saatchi & Saatchi, Wunderman,
younger, more technologically JWT, DDB and Dentsu were
Advertising
Production
agile generation of creatives would among the global advertising
Roger Hall cut them out of the loop. Fur- powerhouses that sponsored de-
ther emphasising the ever-grow- bates and seminars at the 2009
Printer
La Toscane/Nice
ing importance of digital, Face- event, alongside brands such as
+33 4 92 00 74 74
book’s Mike Murphy, LinkedIn’s Nike, Hewlett-Packard, Coca-
Kevin Eyres, Google’s Eric Schmidt Cola and Ikea. In many cases,
Green publishing
The paper used by Boutique Editions is
and Twitter’s Biz Stone all spoke executives from big brands shared
a natural, recyclable product made
at Lions seminars. Each brought their thinking with Young Li-
from wood grown in sustainable forests. his own perspective on building ons in master classes and work-
The manufacturing process conforms
a personal online presence, or shops.
to the environmental regulations of the
country of origin
Published by
MEDIA SHORTLIST CORRECTION
Boutique Editions Ltd
The Festival has reviewed the calculations for the Media
117 Waterloo Road
Agency Of The Year. One point was incorrectly removed from
London SE1 8UL
T: +44 20 7902 1942
the score for Shalmor Avnon Amichay/Y&R Interactive. The
F: +44 20 8440 1202
correct results for Media Agency Of The Year are:
1. DENTSU, Tokyo, Japan
© 2009 Cannes Lions
2. SHALMOR AVNON AMICHAY/Y&R INTERACTIVE, Tel Aviv, Israel
3. FAMOUS, Brussels, Belgium
SATURDAY 27
TH
JUNE 2009
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