SATURDAY, JUNE 27
TH
2009
LIONS 2009
DAILY NEWS
PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM
YES HE CAN!
FESTIVAL OF
OBAMA WINS
AGAIN
SURPRISES
ANOTHER Cannes comes to a
IT MADE political history in the US
last November and now it has done
close. But this has not been
the same in advertising at Cannes.
just any other Cannes. The
The Obama/Biden Presidential
atmosphere is very different,
Campaign has won the 2009
but it is different in a way we
Titanium and Integrated Grands could never have predicted.
Prix, two days after campaign Far from doom-laden, in fact
manager David Plouffe told a
this Cannes has been
Festival seminar how meticulous
absolutely inspirational, and
planning helped get Obama from
obscurity to the White House. For
incredibly surprising in so
the first time, the winning agency in
many ways. Delegate num-
these categories is not an industry
Tribal DDB Amsterdam’s Carousel interactive ad for Philips televisions: created for movie-lovers
bers are down, yet the num-
company but Obama For America,
ber of people attending the
the organisation that helped the
charismatic candidate win the
presidency by the biggest margin in Interactive ad Carousel
seminars has been almost
the same as last year. The
industry has taken a batter-
45 years. OFA used television, radio,
print, online and outdoor to marshal
a grassroots army of supporters.
The website offered online tools so
that new recruits could create local
takes Film Grand Prix
Obama campaigns. More than 10
million people signed up to receive CAROUSEL, an interactive ad from main features of Philips televi- shot using a state-of-the-art
regular emails from Obama Tribal DDB Amsterdam, has sions - Ambilight, Cinema 21:9 motion-control rig, would give
and by election day,
won the Film Grand Prix, un- and Picture Quality - and ties the audience control upon in-
25% of Obama
derlining how digital has dom- these features to the act of film- teraction, allowing them to lit-
supporters were in
online contact
inated this week’s Festival events. making”. It is “one long take erally move the camera back
with him. The link
The online ad for Philips tele- that a film-loving audience could and forth, frame by frame.” A
has continued.
vision sets, produced by Stink marvel at and be fascinated by”. Flash music developer adapted
Digital, London, uses visuals, “Within the ‘housing’ of a track- the cinematic score by Michael
music and a range of interac- ing shot we inserted behind the Fakesch so it changes as the user
tive techniques. “From the start scenes glimpses where the ex- moves back and forth through
Philip Thomas, Festival CEO
the strategy was to create a film perts could talk about their craft time, frame by frame - all de- ing over the last 12 months,
that movie lovers would want and the decisions they made signed to pull the audience in yet the work — the shortlists
to see,” DDB said in its entry whilst filming the shot. “To al- and hold them there longer whilst and the winners — is as
submission. The film “educates low for more interaction, we they try to unravel the mystery fresh, exciting and surprising
the audience about the three decided that a frozen-time film, of how the film was made.”■ as ever, in fact more so. As I
walk around the Palais, the
Geldof turns up heat on climate debate
feedback is always the
same: there was a hope that
this Cannes would show that
BOB GELDOF’S characteristically and climate change are one and this industry can create solu-
David Plouffe
hard-hitting speech left the the same but, if we carry on tions for clients that are cre-
audience at the ACT Respon- like we are now, all develop- ative, powerful, and effec-
sible/Euro RSCG seminar, Ad- ment will stop and we will all tive, and so it has done. To
vertising For Climate Justice, be poor. sit in an awards show or view
in no doubt that the planet is The planet can no longer ab- the work is to have your eyes
fast approaching ecological melt- sorb the amount of CO2 be- opened to what is possible,
down. ing discharged into the atmos- and to see as clear as day
“I was worried and somewhat phere and, even if we stopped the way forward for the com-
suspicious when I got a call from all emissions right now, the over- munications industry. None
what I thought was Hammas all world temperature would of this would be possible
Worldwide,” Geldof said, re- still rise by 0.5 degrees centi- without the dedication and
ferring to his first conversa- grade – and that only leaves us hard work of our 200-plus
tion with fellow panelist David a further 0.5 degrees centigrade jury members and the excel-
Jones, global CEO of Havas before we have ecological ca- lent presidents. For sitting in
Worldwide and Euro RSCG tastrophe.” The event also fea- darkened rooms for hours
Worldwide. “But the bald facts tured Kofi Annan, former sec- and finding the nuggets of
about the state of the planet retary general of the United gold, we thank you very
are utterly terrifying. Poverty
Bob Geldof: state of planet is “utterly terrifying”
Nations and >>> TURN TO PAGE 5 much.
INSIDE
FESTIV
AL
AL
NE
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W
S P1 -14 WINNERS PICTURES P6 MEDIA WINNERS P17 - 19 OUTDOOR WINNERS P21-34 RADIO WINNERS P35– 39 SHOOTING
IN FL
FESTIV
ORIDA P40
P1-
SHOO
13 FILM WINNER
TING DO
S
WN UNDER
P15-35TITANIUM & INTE
P43 - 49 SHOO
GRA
TING IN S
TED WINNER
CANDINA
S P37,39
VIA
FILM C
P50
OMMIS
FOCU
SIONS
S ON SING
P41-4
APORE
7 FOCUS ON BEL
P52
GIUM P48,49
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