July Issue

42
July 2009
A conversation with
Keith Kemp
Ohio soybean Council chairman
Kemp grows soybeans, corn and wheat, and manages a purebred
farrow-to-finish hog operation on his farm in Preble County.
OCJ: The Ohio Soybean Council (OSC), farmers, as well as to promote livestock livestock and poultry farmers. try farms play in securing their prof-
working with Ohio’s livestock industry, and poultry as soybean farmers’ No. 1 itability. Because livestock and poultry
has launched a promotional campaign customer. The signs have a consistent OCJ: How does it work with other consume 98% of soybean meal, it is very
about livestock in the state. What are the message that reads “Soybeans and educational efforts about Ohio livestock? important for OSC to continue to make
specifics about the campaign? Livestock … We’re in it Together.” investments in this area to ensure a
Keith: Many of Ohio’s agricultural growing and profitable animal
Keith: This campaign uses field signs OCJ: What is the target audience of commodity organizations are conducting agriculture industry.
for farmers to display on their property. this campaign? educational campaigns that focus on the
The purpose of the campaign is to raise importance of animal agriculture, and OCJ: With the current issues facing
awareness of how important livestock Keith: The target audience is both anytime we can reinforce this message is the industry, why is it so important for a
and poultry farms are to Ohio soybean Ohio soybean farmers as well as Ohio a great thing. Because livestock and poul- coordinated campaign from every facet
try are the No. 1 customer for Ohio soy- of Ohio agriculture?
bean farmers, this message compliments
many of the messages that the livestock Keith: Because all Ohio agriculture
organizations promote. commodity organizations have similar
missions and goals, which are to main-
OCJ: What are the specific goals of tain a viable and profitable agricultural
the campaign? industry, it is important that similar mes-
sages be carried out within each organi-
Keith: The specific goals of this cam- zation’s respective marketing and
paign are to raise awareness amongst live- communications campaigns.
stock and poultry farmers about the
important relationship with soybean farm- OCJ: Are there plans for any future
ers and how they supply a large amount of livestock-related educational campaigns
protein as a source of feed, and to raise from OSC or others? If so, what are they?
general awareness among soybean farmers
about their No. 1 customer. Keith: The Ohio Soybean Council will
continue to support Ohio’s animal agri-
OCJ: Why is it important for OSC to culture sector because of the huge market
help in an effort to educate Ohioans they provide for soybean meal. Much of
about the livestock in the state? this support will come in the form of
investing in numerous projects with
Keith: The Ohio Soybean Council has organizations like the Ohio Livestock
always made animal agriculture a priori- Coalition, Ohio Pork Producers Council,
ty within its strategic plan and recog- Ohio Poultry Association, Ohio
nizes the importance livestock and poul- Cattlemen’s Association and others.
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