Cooperative Funding programs continue to build demand for american lamb
From raising media awareness to gro- supplier and industry organizations has suppliers to promote American lamb Animal Sciences undergraduate student
cery retail promotions to prestigious chef allowed us to leverage thousands of dol- products in the retail and/or foodser- Jon Ricciutto‘s popular lamb pastrami.
events, programs launched under the lars to promote innovation and growth vice sector. Participants also enjoyed samples of
American Lamb Board (ALB) Cooperative within our industry.” More than 60 fine dining chefs, gro- lamb dishes.
Funding banner are helping to get Designed to fund projects and activi- cery store chain representatives, and A joint venture between the Ohio Sheep
American lamb noticed across the country. ties that promote American lamb, both sheep farmers attended Ohio Lamb and Wool Program and ALB, the “Getting
Both the Matching Grant and the Supplier programs require a dollar-for-dollar Chef’s Day on Wednesday, May 13 at Lamb Noticed in the Media” campaign
Cooperative Funding programs are cash match. The Industry Matching Riverwood Farms, near Powell, Ohio. successfully brought American lamb to the
designed to further the goals and objec- Grant program awards funds to proj- Co-sponsored by the Ohio Lamb attention of the major media markets in
tives of ALB’s strategic plan and leverage ects and activities that form collabora- Marketing Program (Ohio Sheep and Ohio. The media blitz garnered excellent
funds to promote American lamb. tive partnerships between suppliers, Wool Program) and ALB, the well- results with several television appearances,
“We recognize that its often tough for first handlers, retailers, promotions and attended event featured a tour of more than six feature articles printed
businesses to single-handedly bring new festivals, research and education enti- Riverwood Farms, a demonstration of a across the state of Ohio, and radio, print
products to market and promote current ties and foodservice operators, while lamb carcass fabrication by Paul Kuber, and online advertising equivalencies near-
product offerings,” said Megan Wortman, the Supplier Cooperative Funding Ohio State University Animal Sciences ing $20,000 in free publicity for Ohio and
ALB executive director. “Partnering with Program encourages American lamb Department, and a presentation of OSU American lamb farmers.
Northwest Ohio Fresh Network kick-
SUCCESSFUL INNOVATIONS
CUT CROPS BETTER! WITH SCH EASYCUT
off of the Farm to Chef program
PRO-DRIVE
SCH Knife System never needs adjustment and
lasts twice as long as other cutting systems.
SCH Roller Guides replace wear plates for
The Center for Innovative Food the CIFT Web site. superior cutting performance.
Technology (CIFT) will begin the fourth The Farm to Chef program is using
SCH Pro-Drive is a continuous motion drive that
SCH EasyCut System
year of its “Farm to Chef” program, called the MarketMaker Web site as a new tool
SCH Roller Guide
can replace most wobble boxes.
the Northwest Ohio Fresh Network. for participants as a replacement for the
Cut soybeans, wheat, small grains and hay crops much easier
The diversity of the 170 participants weekly fresh sheet. This national net-
and with less downtime using the SCH EasyCut System.
includes hospitals, universities, school work connects farmers and processors
systems, nursing homes and day care with food retailers, consumers and other
IMPROVING COMBINE
centers, in addition to Northwest Ohio food supply chain contacts. All Farm to
PERFORMANCE FROM START TO FINISH
restaurants, caterers and other food serv- Chef participants are registered in the Choose from our superior line of products to improve performance in the field.
ice venues. The 2009 directory has been Ohio database.
designed so buyers and suppliers will be Farmers or chefs who would like to
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