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6 NEWS
Saatchi & Saatchi showcase digs
ITALIANS
up roots to make talent flourish
WIN YOUNG
LIONS
ITALY emerged triumphant
yesterday from a field of 30
TODAY’SSaatchi & Saatchi New ers to slash budgets, aspiring competing in this year’s
Directors’ Showcase (NDS) – commercials directors are strug- Young Lions Cyber competi-
the must-see event of the Cannes gling to find work in agencies. tion.Massimiliano Bibbo and
Lions International Advertis- So Myers and Tom Eslinger, Antonio di Battista of,
ing Festival is going back to Saatchi & Saatchi’s worldwide respectively, Leo Burnett
the future. creative director for digital, used Milan and Saatchi &
In its 19th year, the wildly pop- all the avenues available to find Saatchi Rome, came up
ular event features the best of candidates. These included the with a concept for promot-
the most innovative film-mak- traditional method of asking ing the campaign for cli-
ers that agency Saatchi & Saatchi the agency’s 150 offices to trawl mate justice that made the
believes will be the star com- for new talent locally. They judges “laugh out loud”,
mercial creators of tomorrow. searched through the new said Cyber Lions jury presi-
Posing the question, “Who YouTube channel and other on- dent Lars Bastholm of Ogilvy
next?”, the event aims to quell line outlets, such as
vimeo.com, North America. Portugal’s
any fears that the industry is animation website
Aniboom.com Zelia Maria de Sousa and
running out of talent. “This and the British Film Institute’s Federico Garcia Bosh from
year, we have slightly rejigged BUGvideos. Leo Burnett Lisbon won Sil-
the NDS,” said Richard My- This year’s event will be screened ver by coming up with an
ers, Saatchi & Saatchi’s creative live on the YouTube channel, execution “that I wouldn’t
director of global culture. “We enabling viewers around the have thought possible to
have gone back to the roots of world to watch and rate the pull off in the time”,
the Showcase’s original pur- entries in real time. It will also Bastholm said. Slovakia’s
pose of celebrating great new be webcast on the Cannes Li- Michal Pastier of Istropoli-
talent, and bringing them to ons website. For the rest of the tana Ogily and Roman Klco
the notice of the industry.” year, anyone will be able to up- of SMEonline took Bronze
And referring to the role of dig- load their films on to the with a Facebook-based proj-
ital technology played in se- YouTube channel, offering pro- ect.
lecting this year’s shortlist of duction companies and agen-
23 entries, he added: “We have cies new avenues for hunting
taken steps into the future and talent.
launched our own YouTube Saatchi & Saatchi also plans
channel this year.” to re-master the works featured
This year’s presenter – whose in the Showcase since its 1991
identity is being kept secret – launch and make them avail-
will be a now-famous director able online. Eslinger predicts
who has proved that ingenuity, that digital technology will raise
not a big budget, can take you the bar for future submissions:
far in film-making. Acclaimed “In the 1950s, everyone was
directors Spike Jonze, Jonathan astounded when Cecil B De-
Glazer and Oscar winner Michael Mille wanted to part the Red
Gondry, who have dazzled with Sea [in The Ten Command-
their TV commercials, music ments]. But, with all these new
videos and feature films, are digital tools, if you briefed some-
NDS alumni. With the eco- one to part the Red Sea today,
nomic slump forcing advertis-
Richard Myers (left) and Tom Eslinger: star gazing
they wouldn’t bat an eyelid.” a73
Massimiliano Bibbo (left) and Antonio di Battista
THURSDAY 25
TH
JUNE 2009
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