d5-01 front p:25•01 front 24/06/09 21:55 Page1
THURSDAY, JUNE 25
TH
2009
LIONS 2009
DAILY NEWS
PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM
TODAY’S SEMINAR
PROGRAMME
NIKE SCORES
10.00CHINESE ADVERTISING
ASSOCIATION PRESENTS:
IN DESIGN
THE INSIDER’S GUIDE TO THE
CHINESE ADVERTISING MARKET
MCCANN Worldgroup Hong
A rare opportunity to find out what’s
Kong has won the second
really going on in the world’s biggest ever Design Lions Grand Prix
market
with a series of posters that
10.45DDB WORLDWIDE
were, in fact, designed by
PRESENTS: AUDACITY OF
SUCCESFUL BRANDS
someone else. The 350 limit-
David Plouffe, campaign manager for
ed-edition posters publicis-
Barack Obama, and DDB chief Bob
ing the Nike Basketball
Scarpelli explain why consistent
Lars Bastholm The Cyber jury
League in Hong Kong were
leadership inspires creativity and
passion — and surprising results
created by the league play-
ers, who overlaid digital
12.00SAATCHI & SAATCHI
PRESENTS:NEW DIRECTORS’
Best Job… breaks records
images of themselves on the
SHOWCASE
silk-screen posters, so they
One of the week’s most eagerly
appeared to be battling with
anticipated events. Arrive early to avoid
each other. The posters had
disappointment
with third Grand Prix win been created “by the people
14.00FITCH PRESENTS: who actually buy the prod-
DESIGN MATTERS
Rodney Fitch explores the nature and
THE BESTJob In The World has this year’s Cyber competition. lic’s growing fascination with ucts, use them and live
purpose of design — and why it really,
scored a record third Grand The Grand Prix in online ad- alternative reality games (ARGs). them”, said Design jury presi-
really matters Prix. The CumminsNitro cam- vertising and other interactive “They keep getting bigger and dent, Sylvia Vitale Rotta of
15.00SYZYGY GROUP &
paign for Tourism Queensland digital media was presented to more interesting,” he added. Team Creatif. The players had
JAGERMEISTER PRESENT: TAKING
has won the 2009 Cyber Grand AKQA London for its Eco:Drive Goodby, Silverstein & Part-
ICONIC BRANDS INTO THE
VIRTUAL WORLD
Prix for website and interac- campaign for Fiat. Bastholm ners, San Francisco, USA, were
How to you take a heritage brand into the
tive, to add to its gongs in PR said he hoped the campaign named Interactive Agency Of
hyperactive virtual world without
and Direct. would send out a signal to the The Year for obtaining the high-
destroying its DNA? Find out from Cyber jury president Lars auto industry to take a look at est number of entries across the
Syzygy Group’s Florian Schmitt and
Jagermeister’s Sven Markschlager
Bastholm of Ogilvy North Amer- the kinds of green measures that Cyber categories.
ica said: “What we really loved companies like Fiat are taking. Observing that the Cyber cat-
16.00Y&R PRESENTS:ROGER
DALTREY AND HARVEY
about this campaign is that dig- Why So Serious?, the campaign egory is still in its adolescent
GOLDSMITH
ital took over what was essen- by 42 Entertainment for Warner years, Bastholm added: “Like
Roger Daltry, The Who frontman and
tially a miniscule budget and Bros Worldwide Marketing’s teens everywhere, there is con-
music impresario Harvey Goldsmith talk
blew out all the barriers to make film The Dark Knight was fusion and we are looking for a
to Y&R’s Hamish McLennan about their
careers, the music industry and how they
it a worldwide campaign. It was awarded with the Grand Prix place in the world. So we saw
just plain fun.” But Australia in the viral advertising cate- stuff that was frivolous and not
Alberto Baccari
have leveraged their art for the greater
good shared the winner’s podium with gory. Bastholm said that the really very adult, but we also to learn silk-screen printing
17.15DENTSU PRESENTS: ASIAN
the UK and the US, who were campaign, which ran for 18 saw some fantastically good to create the posters. UK
DIVERSITY: DRESSED also awarded top honours in months, underlines the pub- things.”a73 juror Stephen Bell of Coley
TO KICK
The inside story from three prominent
Porter Bell said: “It is amaz-
female creative directors from Japan,
ing that the design has so
China and Thailand
much power.” Alberto Baccari
ALL SEMINARS IN THE DEBUSSY
Wranglers are perfect fit for Press of TW2 Milan, added: “I
UNLESS INDICATED
believe this takes design into a
THE CAMPAIGN for Wrangler by desirable for young people.” contemporary form of com-
Fred & Farid Paris — described Jury member Jay Benjamin of munication”. South Africa’s
by jury president David Lubars Leo Burnett Sydney admitted Gaby De Abreu of Switch
of BBDO North America as that he had got the campaign Design Company pointed out
an astonishing and emotional immediately. “The second I saw that the campaign had used
piece of work — has won the it, I loved it,” he said. “The cam- two of the most ancient
2009 Press Grand Prix. paign said several things to me tools — paper and screen
“We chose Dakota because it but, above all else, it screams printing — to create something
seemed to go one step further raw sex.” fresh. Vitale Rotta said the
than the others,” he said. “It The Press jury awarded 10 cam- tally of 83 Lions easily out-
maps out the brand DNA in a paigns with Gold Lions, 21 with stripped last year’s 39 awards
raw, primal, reductionist way. Silver and 36 with Bronze. Lubars – and not just because the
Previously, Wranglers were per- explained why this year’s short- number of entries was up at
ceived as being cowboy jeans list was smaller than usual: “We
David Lubars
1,139. She then revealed that
for middle-aged men, but this decided that, because press best work. Therefore, only truly three other Gold winners had
campaign has totally reposi- around the world is struggling, outstanding work is on the short- been in strong contention for
tioned the brand as sexy and we should only include the very list,” he said. a73 the Grand Prix.
I N S I D E
FESSTTIVIAVLA NLE NWESW P1S-1P21 -P1R4E WSSI WNINNENRERSS P I1C7T-2U9RECSYB PE6R WMINENDEIARS W PI3N1N-3E9RSD EPS1I7G -N 1 W9INONUETRDS OPO41R- 4W6INFONCEURSS OPN2 U1N-3IT4EDR ARDAIBO E WMIRNANTESR PS4 P93,5–1 39 SHOOTING
MINU FSILCO ARNIDD BAR PA4N0D S S PH5O2O,5TI3NFGO CDUOSW ON S UONUTDHE ARF RPI4C3A -P 4594S-H68OOSPTOINRTG A INND SBRCANNDDSIPN7A0V-I7A5 PS5C0REFEONCINUGS PO7N8 SINGAPORE P52
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47