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d5-12:25•01 front 24/06/09 13:00 Page12
12 NEWS
Yahoo! does
the right message, but you
also have to do it in the right
place and context.”
the right thing
Yahoo!’s future plans are
based around developing
a more holistic relation-
ship with its users through
in a ‘fun and
services such as BOSS
(Build your Own
Search Service). “Our
CEO Carol Bartz
natural way’
will be making
some important
new product and
service announce-
ments over the com-
ing months,” Bradford
AMONGtoday’s internet heavy- ident of US revenue and mar- said. “Our central objec-
weights, the thing that dis- keting development. “Like- tive is to do the right thing
tinguishes Yahoo! from the wise, Yahoo! Messenger has for all of our users, con-
rest of the pack is its unashamed 175 million users and also goes tent partners and adver-
association with the fun as- head to head with MSN Mes- tisers, but to do it in a nat-
pects of life. Consequently, senger around the world.” ural and fun way.”
the portal’s various services With a total of $7bn in ad- Yahoo! has a high-tech pres-
attract an impressive 560 mil- vertising revenue in 2008, the ence at the Festival, with Flickr
lion unique users a month. company, whose mantra is Love bikes riding around town tak-
“The Yahoo! front page is Life!, also loves and respects ing and uploading photos to
hugely important in attract- the advertising industry. “One Yahoo!’s photo-storage site.
ing users and breeding loy- of the reasons we are here at On the low-tech front, the
alty, while Yahoo! Mail – with the Lions is because we want company is giving away pairs
nearly 300 million users – runs creatives and agencies to know of purple Havaianas flip-flops.
head to head with Microsoft’s that we are attuned to them “If you’re gonna to rock the
Hotmail as the world’s most and their business,” Bradford Yahoo! purple, then you gotta
popular,” said Joanne Brad- said. “We know that not only know how to do it right,” Brad-
ford, Yahoo!’s senior vice-pres- do you have to communicate ford said. a73
Yahoo!’s Joanne Bradford
THURSDAY 25
TH
JUNE 2009
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