OPINION
Has the credit crunch
killed your green agenda?
Mark Beauchamp, European marketing manager for Citizen Systems
Europe, highlights the need for resellers to keep sight of their
environmental responsibilities in the recession, and explains how a
green approach can strengthen a business when times are tough.
he financial crisis has are to move forward in sustainable In reality, choosing the greener to help customers meet their
T
had a pretty devastating way. This is the time when we option can be cost saving for cost-saving needs, while also
effect on the relationship should be thinking long term, and businesses too. Energy saving in adding value with a green
between business and a long-term approach is most particular is a win/win situation, product. At Citizen, we’ve been
the environment. In definitely a green one. helping reduce overheads and committed to reducing the energy
many ways, this is to be expected. minimise the consumption of consumption of our printers,
When a company is struggling to Unlike consumers, who typically limited natural resources. including the manufacturing
survive, its first thought is unlikely see the economic benefits of a process, and our latest models
to be whether or not its stationery greener lifestyle, many businesses are our most efficient yet. This
is FSC certified. However, while view their environmental
Cost-saving requirements
is because we understand that
profit margins now take priority, responsibilities as a big expense; the relationship between
we cannot afford to ignore our one which, quite frankly, they For resellers, offering an energy economics and ethics is not
environmental responsibilities if we could do without at the moment. saving product can be a great way mutually exclusive. >>
40 IT RESELLER – JUNE 2009
www.itrportal.com
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