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point of
data capture
The Retail Systems Forum
unveils further technology
successes for 2009
he ninth Retail Systems Forum On 14 May, speakers included
2009 (RSF), organised by representatatives from Epson, Cash
Box Technologies and held Bases, Datalogic, Honeywell, Mediatile
on 13-14 May, once again and Verifone. Nick Powley, UK sales
proved a success in managers for MediaTile, showed
providing a platform for over 170 the benefits of digital signage for
retailers, vendors and solution delivering messages in real-time and
providers to meet and discuss issues the future for the ‘fifth’ screen. Case
and solutions around mobile, EPoS, studies were presented by Tony
digital signage and self-service, as Saunders, marketing director of
well as getting the inside track on Verifone, who cited its work with
future technology trends. Focusing Whitbread to demonstrate how As a result, Elo was able to collect
for the first time on multiple market updating payments to wireless has quality enquiries and we are very
sectors including retail, banking, resulted in reduced operational costs confident that, overall, exhibiting at
hospitality and field service industries, and improved customer satisfaction. RSF09 will result in significant new
the event comprised a Partners Day Epson UK’s pre-sales support business for Tyco Electronics’ Elo
on 13 May and the Channel Partners manager, Derek Littlewood, used the TouchSystems business.”
Day on 14 May. Each day was Post Office’s refresh of its counter
designed to meet the specific needs printers to illustrate the benefits of Jacqui Sassareth of Microsoft, said:
of both audiences through a line-up updating to new technologies. “The event was excellent, with a
of speakers delivering high quality, quality audience and presenters
innovative content coupled with the providing an excellent and unique
showcase of industry-leading exhibitors. Positive feedback opportunity to network with the
Organiser, Gareth Aconley, marketing industry.” Mark Broadhead, sales
On 13 May, speaker highlights manager at Box Technologies, director of APC-Contech commented:
included Rene Batsford, head of IT at received positive feedback from “The event gave us a good feel for
EAT, who revealed how the introduction delegates and contributors. Charlie where retail is at in the UK; the new
of mobile payments through contact - Trumpess, marketing manager at technologies that are going to be
less payment had both improved the Datalogic, commented: “We found deployed, and also getting a better
customer experience and increased RSF09 a productive event, giving us insight into product sectors such
sales by an impressive 6 per cent. an opportunity to reach end users and as digital signage.” Mark Reynolds,
Neil Applebee, head of process channel partners alike. It also gave us managing director of SPOT Computer
improvement (Non Trading) at ASDA an opportunity to present the breadth Systems, said: “At a Box Technologies
Stores, demonstrated how 3.6m of the and depth of our product portfolio to a event I know that all the people I want
company’s customers now use the new audience of potential resellers. to see are going to be there at one
self-checkout systems per week, an The event was very well organised and location that’s easy to get to. The
increase of 60 per cent from 2007. Box Technologies should be applauded company consistently gets the mix
This has made a considerable saving for creating an environment where right and it was a very enjoyable and
to the retailer as well as having exhibitors and delegates could practical day.” Further endorsements
improved customer satisfaction. Mark come together in a relaxed, friendly, of the event included: “An excellent
Keohane, retail product manager at business like atmosphere.” Nadia day, and excellent format”, Michael
Fujitsu Services, addressed the Vandeweyer, marketing communications Blishen, lecturer at Bournemouth &
benefits of implementing Mobile POS, manager EMEA at Tyco Electronics Poole College; “Very informative and
showing the business case for industry, Raychem, remarked: “Both groups well organised”, Joanne Briley, Torex
the benefits to the consumer, and how of visitors showed a lot of interest in Retail and “Well organised, very
to easy it is to integrate upgrades with our products and were very keen to relevant, busy and informative”,
existing and legacy POS systems. learn about our latest touch solutions. John Hedges, Works Unit. ●
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